Does a career in writing have a bright future and can provide a stable income?

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[21] A study published by researchers at the University of California found that even labeled primary advertisements deceive about a quarter of the respondents. In this study, 27% of the respondents believed that journalists or editors had written editorial advertisements for diet pills, despite the existence of “ sponsored content ” label. Since the Federal Trade Commission can sue for misleading the majority of consumers, the author concludes that many local advertising activities may be deceptive under federal law.


The author also explained the two theories of why native advertising is gambling data russia phone number deceptive. 1. Graphic theory shows that advertising is misleading by preventing consumers from triggering their inherent skepticism about advertising. Secondly, editorial advertising also gives advertising materials the authority normally assigned to editorial content, leading to source-based misleading problems. [22] Although native advertising has become more and more common, the recognition rate is still very low.


An academic article published in 2017 showed that only 17% of the participants were able to identify native advertisements, and even if the reader was ready, this number would only increase to 27%. In addition, when readers learn about hidden advertisements, their views on publications will decline. [23] Types of online advertising The