Measuring and analyzing the effectiveness of UI/UX designb hrg

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■ Additional costs are too high (shipping, taxes, fees)
→ The key to keeping users motivated is to make additional costs transparent and keep them as low as possible. Unexpected high additional costs are one of the biggest reasons users hesitate to make a purchase.

■ I had to create an account
→ It is important to offer a guest checkout. Users want to avoid complicated procedures, so forcing them to create an account can be a big hurdle.

■ I didn't trust the site enough to hand over my credit card information
→ The site needs to be more secure and reliable. The solution is to clearly state security measures and use reliable payment methods.

■ It took too long to complete delivery
→ It is desirable to provide a fast delivery option. It is important to meet the need for "I want it right away!"

■ The checkout process was too long/complicated
→ The checkout process needs to be simplified. By reducing the number of steps and making information entry more efficient, it is possible to reduce user stress.

■ I couldn't see the total price of the order in advance
→ It is important to increase price transparency. By allowing users to check the total price at any time, you build trust.

■ I was not satisfied with the return policy
→ Set a clear and flexible return policy. It is important iceland whatsapp number database to remove as much risk as possible for users.

■The website had an error/crashed
→ Technical stability must be ensured. Stable operation of the website is fundamental to the user experience, so errors and crashes should be addressed immediately.

■There were few payment methods
→ Payment methods must be expanded. Allowing users to choose their preferred payment method reduces the hurdle to purchase.

■Credit card was rejected
→ Improve the reliability of the payment system. Measures must be taken to increase the reliability of payment processing to avoid credit card rejections.

Measures to reduce abandoned carts
cart-dropped-countermeasure
Considering the main reasons for cart abandonment identified in the Baymard Institute study, it is important for ecommerce sites to focus on several aspects and take measures to improve user experience and reduce cart abandonment rates:

1. Increased transparency of prices and additional costs
Display full cost on product page
On each product page, we display the product price, as well as shipping, taxes, and other fees whenever possible.