A screenshot of scheduling TikTok posts in Sprout Social's publishing tool

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However, you need to know more than just the best times to post on TikTok. You need to know the best times to post for your specific audience. A TikTok scheduling tool like Sprout Social can help.

When you get ready to publish or schedule your TikTok austria b2b leads videos through Sprout Social, you can access a feature called “Optimal Send Times.” This analyzes your followers and provides you with the best times to post based on when your audience is most active.

3. Inviting viewers to share what they think in the comments
Invite engagement on your video by asking viewers to leave TikTok comments. This is a great way to be able to hold conversations with your audience by reading and responding to their comments.

But more than that, TikTok allows users to respond to a comment with a video, helping you to further engage with your audience. Let’s take a look at this example from Gushers. The brand posted a video with a number of random food combinations, and someone replied with a comment that says, “Pretzel gushers.”

In response, Gushers created a video response trying out the new food combo:

A screenshot of Gusher's TikTok video response to someone requesting pretzels to be eaten with Gushers in the comments of a previous Gusher TikTok video
This video generated almost 1,000 views and a number of new comments. Try to engage your audience by asking for comments and responding to them when you receive them.