If we were to define a perfect sales email, it would be one that has a great open rate, and that leads the recipient to make a purchasing decision in favor of your company, do you agree?
Is it possible to achieve this perfection? There are some email sales techniques that will help you get very close. Check it out!
create a catchy subject line;
use a personalized greeting;
write a brief and direct introduction;
have a clear value proposition;
insert a strong call to action.
Let's get to the details?
Create a catchy subject line
The subject line of a sales email is the first field restaurants email list your potential customer will read. Therefore, if this part doesn’t spark their interest, the chances of them opening it to read the content are slim.
How to solve this? As follows:
create a line that has between 61 and 70 characters : already considering spaces and extra elements, such as emojis;
exploit the sense of urgency : for example, “see now” or “valid for this email only”;
insert numbers : like “I know how to increase your profit by 20%”;
explore questions : for example “do you want to know how?”;
enter the customer’s name : “Hi, [ name ], increase your profit by 20%. Want to know how? Find out now!”
Use a personalized greeting
To create personalized greetings in a sales email, start the conversation by addressing the reader of your text by name.
If you already know them, you can explore other personalization data, such as the name of the company where the potential customer works, or even an event or place where they met.
This is an email sales technique that creates closeness right from the first lines of the content.
Write a brief and direct introduction
Nobody has time to waste these days, that's the truth. So, if your email is boring, convoluted and dull in the introduction, it's very likely that the reader will give up on reading it to the end.
Therefore, the ideal is to make a brief opening, going directly to the reason for contacting you and leaving hooks for the rest of the content. For example, you can start like this:
“Hi, name!
I'm [name] from [company]. Remember we met at the [name] event?
That day, you mentioned that you needed a CRM for your business. So, I came to present the features that the company’s system offers to help yours.”
Have a clear value proposition
The value proposition is the presentation of the benefits that your solution can generate for those who purchase it. The goal is to show the reader of your email why it is worth buying your product or hiring your service, and what advantages it will bring.
This approach is one of the email sales techniques, and to create it, you must:
create clear and direct descriptions about your solutions;
align the offer with solving the problem that that potential customer has;
prove why your product/service is the best on the market.