Which athletes stole the spotlight and achieved the greatest success online?
Posted: Wed Jan 22, 2025 8:26 am
Olympic disciplines that saw the biggest increase in interest
While it is generally not easy to directly attribute increases in search volume to the Olympics, certain sports allow us to establish a precise link.
We found the disciplines that saw a spike in search volume this summer and also added the changes in search interest (August 2021 vs. June 2021) - all to see which sports may owe their surge in popularity to the Tokyo 2020 Olympics. They are listed in the table below:
Olympic disciplines Search volume in June 2021 Search student data volume in July 2021 Search volume in August 2021 Evolution of search volume in
As for the sports that were only added to the Olympics this summer - skateboarding, karate, sport climbing, surfing and softball/baseball - July 2021 was the top month for spectator interest for the last three.
Olympic disciplines that saw a drop in interest during the Olympic Games
With June being the month of many major sporting events, such as Euro 2020, Roland Garros and parts of Wimbledon, some sports like football, tennis and boxing saw their search volume decrease during the Olympic season. All three sports saw their search volume decrease by 18% year-on-year.
While interest in tennis as an Olympic sport did not peak during the Olympic Games, the same cannot be said for tennis players.
Below is a list of the top 20 most searched gold and silver medallists. We also looked at their audience size on Twitter and Facebook during the Games period, to see if gold medals directly translate into more followers.
Top 20 Gold Medalists in Social Media Audience (July-August 2021 Statistics.
While it is generally not easy to directly attribute increases in search volume to the Olympics, certain sports allow us to establish a precise link.
We found the disciplines that saw a spike in search volume this summer and also added the changes in search interest (August 2021 vs. June 2021) - all to see which sports may owe their surge in popularity to the Tokyo 2020 Olympics. They are listed in the table below:
Olympic disciplines Search volume in June 2021 Search student data volume in July 2021 Search volume in August 2021 Evolution of search volume in
As for the sports that were only added to the Olympics this summer - skateboarding, karate, sport climbing, surfing and softball/baseball - July 2021 was the top month for spectator interest for the last three.
Olympic disciplines that saw a drop in interest during the Olympic Games
With June being the month of many major sporting events, such as Euro 2020, Roland Garros and parts of Wimbledon, some sports like football, tennis and boxing saw their search volume decrease during the Olympic season. All three sports saw their search volume decrease by 18% year-on-year.
While interest in tennis as an Olympic sport did not peak during the Olympic Games, the same cannot be said for tennis players.
Below is a list of the top 20 most searched gold and silver medallists. We also looked at their audience size on Twitter and Facebook during the Games period, to see if gold medals directly translate into more followers.
Top 20 Gold Medalists in Social Media Audience (July-August 2021 Statistics.