Your ads getting enough reach and engagement?
Posted: Wed Jan 22, 2025 8:15 am
Key players in the travel industry also found themselves having to pay more than $7 per thousand impressions ($7.12), while those in finance paid an average of $6.52.
Companies in the dating and media industries had the lowest CPMs, at $4.44 and $4.27 respectively. They also relied more on in-app ads than desktop ads, suggesting that the former may have been a profitable channel for them during the selected period.
Digital Ad CPM by Ad Type
When we look at CPM by content type, we see that video was easily the most expensive format. Mobile videos in particular came in at $11.10 CPM, while in-app and social videos all cost advertisers $9 or more per thousand impressions.
In contrast, desktop display ads were the most affordable on average for the domains in our study, with a CPM of just $2.50:
img-semblog
If you're planning your budget on a single channel, here's another job seekers data look at CPM benchmarks for ad types in each channel:
img-semblog
Justifying the cost of including video in your advertising strategy is no easy feat, especially in light of the recent controversy surrounding Google and YouTube's skippable ads .
It’s essential to closely monitor your budget results and whether you’re using the right content formats – make sure you conduct regular video performance checks to understand their true value to you.
Do you have a good CPM compared to the rest of your industry? Could lower-cost formats like desktop and in-app display ads be a better fit for your online advertising.
Companies in the dating and media industries had the lowest CPMs, at $4.44 and $4.27 respectively. They also relied more on in-app ads than desktop ads, suggesting that the former may have been a profitable channel for them during the selected period.
Digital Ad CPM by Ad Type
When we look at CPM by content type, we see that video was easily the most expensive format. Mobile videos in particular came in at $11.10 CPM, while in-app and social videos all cost advertisers $9 or more per thousand impressions.
In contrast, desktop display ads were the most affordable on average for the domains in our study, with a CPM of just $2.50:
img-semblog
If you're planning your budget on a single channel, here's another job seekers data look at CPM benchmarks for ad types in each channel:
img-semblog
Justifying the cost of including video in your advertising strategy is no easy feat, especially in light of the recent controversy surrounding Google and YouTube's skippable ads .
It’s essential to closely monitor your budget results and whether you’re using the right content formats – make sure you conduct regular video performance checks to understand their true value to you.
Do you have a good CPM compared to the rest of your industry? Could lower-cost formats like desktop and in-app display ads be a better fit for your online advertising.