Tapping into both Salesforce Marketing Cloud and Pardot for marketing is best suited to businesses that:
use Sales Cloud as their chosen CRM.
run, or want to run, regular digital advertising campaigns to target known prospects.
are very active on their social media accounts.
have the marketing budget to invest in all cambodia mobile number three Salesforce solutions.
The pricing structure of Marketing Cloud, which works by building a plan based on the Studios (features) you want access to, means businesses don’t pay a set premium for access to all the studios that are available.
I’ve used Advertising Studio in this blog to showcase how Pardot and Marketing Cloud can work together, however, there are other studios that marketers can utilise to run sophisticated, end-to-end marketing campaigns.
Other studios within Marketing Cloud
Social Studio
Designed to assist marketers with social media management, there’s a great listening function in this tool that means we can engage with prospects in Marketing Cloud, update a field in Salesforce, and create lists in Pardot. This can help us to work out who our brand evangelists are!
Interaction Studio
This is an extremely powerful tool in Marketing Cloud that can tailor digital experiences in real-time. Pardot can drive traffic to your website, whilst Marketing Cloud personalises the content based on real-time interactions.
Intrigued?
Consider using Salesforce Marketing Cloud and Pardot hand-in-hand for a truly multi-channel automated marketing approach.
Myself and the MarCloud team are on-hand to help with any of the Salesforce architecture setup and integration or to work as an extension of your team and support with Marketing Cloud strategy that will prove effective in the long-term. Get in touch to find out more.