Working with SERM (search engine reputation management)
Posted: Wed Jan 22, 2025 5:30 am
Optimizers (primarily Yandex) react negatively to this phenomenon, so it is assumed that typical bots for cheating will be less effective. Complex bots that can achieve set goals and make orders will finland telegram database work. Those who can create such programs will achieve results, but perhaps at a high price. Algorithms for recognizing meanings are working well now, but anti-spam algorithms are far from perfect, which may be adjusted in the future in the new year.
SERM is expected to become more popular in 2024. Customers place great importance on reviews, and in order for a brand's products to be promoted, they must reach the top of search results.
The company's presentation on other resources can affect both the commercial performance of the site and the site's ranking in search, since SERM can be a source of new links, which has a positive effect on SEO. At the same time, negative reviews can lead to a deterioration in the PF on the site and potentially worsen the ranking in search.
SEO Classics - Site Structures
The trend of expanding the structure of Internet resources due to multiple combinations of queries is only growing stronger. Sites containing separate pages for all possible combinations of queries are still in the first places in the search. In this area, optimizers will have a lot of work.
Ozon, for example, creates pages for all types of crackers:
Hoff provides links to the catalog's distribution pages:
Flowwow creates blocks of links to other categories and cities:
Algorithm Trends: EAT, Links, Content
EAT
This algorithm stands for Expertise, Authority, and Trustworthiness. Google regularly transforms it. EAT was created to combat unreliable and low-quality information. The fact is that many sites do not monitor the quality of their articles, buying them from unverified performers.
SERM is expected to become more popular in 2024. Customers place great importance on reviews, and in order for a brand's products to be promoted, they must reach the top of search results.
The company's presentation on other resources can affect both the commercial performance of the site and the site's ranking in search, since SERM can be a source of new links, which has a positive effect on SEO. At the same time, negative reviews can lead to a deterioration in the PF on the site and potentially worsen the ranking in search.
SEO Classics - Site Structures
The trend of expanding the structure of Internet resources due to multiple combinations of queries is only growing stronger. Sites containing separate pages for all possible combinations of queries are still in the first places in the search. In this area, optimizers will have a lot of work.
Ozon, for example, creates pages for all types of crackers:
Hoff provides links to the catalog's distribution pages:
Flowwow creates blocks of links to other categories and cities:
Algorithm Trends: EAT, Links, Content
EAT
This algorithm stands for Expertise, Authority, and Trustworthiness. Google regularly transforms it. EAT was created to combat unreliable and low-quality information. The fact is that many sites do not monitor the quality of their articles, buying them from unverified performers.