Linkedin Search Engine
Posted: Sat Dec 21, 2024 4:06 am
I remember when about 10 years ago there was competition between Xing, Viadeo and Linkedin , although it was already clear then who would dominate the market for discussions on business topics: obviously Facebook. 
Jokes aside (and uncomfortable half-truths), Linkedin is thought of as the social network for networking on work-related topics and in any case not trivial ones. Although I must admit for transparency and denmark number for whatsapp intellectual honesty that I do NOT know Linkedin, I often use its search engine to find people to contact for business purposes, often to request interviews or for other forms of networking. Another use I make of the internal search engine concerns the business communities that I often select for positioning projects. The most well-nourished ones in terms of topics covered and number of members are strategic places that are very useful for making a brand or service known through communication activities.
Consider that the Linkedin search engine can be used for:
Search for people whose names you already know
Search for themed communities on specific interests
This second point seems more interesting to me from a positioning perspective, because existing channels can be exploited to emerge through the participation or involvement of administrators in targeted activities.
Instagram's search engine
Instagram is not a world tied to a specific topic or a certain type of person in particular, but to an extremely fluid way of using it - some would say distracted - and to a strictly visual approach. Here too I find myself writing about an internal search engine that I do NOT know, but which strikes at first glance for the way it directs users to mark posts with hashtags ( # ). I admit that at least for me, seeing images followed by dozens of terms piled up, often composed, written together and therefore illegible, is a bit like looking inside a junction box full of cables of different colors, and you don't know what they lead to.
But it's interesting because this order of things makes it possible to do SEO on Instagram for better or worse for all users. Each hashtag ensures that visual content is shown to those who perform a search related to that same hashtag. So if for each post you add 10 hashtags that open searches that are already very popular, you will be listed for those 10 searches, if you add 1,000, after a while they deactivate your account for spam... and they are right.
It is really very important for those who do e-commerce, to develop a good research work on the best hashtags to use for posts. The positioning work on this social network is therefore divided into two phases, the first involves the creation of appropriate visual content (and a world opens up), the second frames and defines keyword research logics that are peculiar to Instagram. It is therefore necessary to thoroughly investigate the sector hashtags to identify the most appropriate ones. All without exaggerating.
Jokes aside (and uncomfortable half-truths), Linkedin is thought of as the social network for networking on work-related topics and in any case not trivial ones. Although I must admit for transparency and denmark number for whatsapp intellectual honesty that I do NOT know Linkedin, I often use its search engine to find people to contact for business purposes, often to request interviews or for other forms of networking. Another use I make of the internal search engine concerns the business communities that I often select for positioning projects. The most well-nourished ones in terms of topics covered and number of members are strategic places that are very useful for making a brand or service known through communication activities.
Consider that the Linkedin search engine can be used for:
Search for people whose names you already know
Search for themed communities on specific interests
This second point seems more interesting to me from a positioning perspective, because existing channels can be exploited to emerge through the participation or involvement of administrators in targeted activities.
Instagram's search engine
Instagram is not a world tied to a specific topic or a certain type of person in particular, but to an extremely fluid way of using it - some would say distracted - and to a strictly visual approach. Here too I find myself writing about an internal search engine that I do NOT know, but which strikes at first glance for the way it directs users to mark posts with hashtags ( # ). I admit that at least for me, seeing images followed by dozens of terms piled up, often composed, written together and therefore illegible, is a bit like looking inside a junction box full of cables of different colors, and you don't know what they lead to.
But it's interesting because this order of things makes it possible to do SEO on Instagram for better or worse for all users. Each hashtag ensures that visual content is shown to those who perform a search related to that same hashtag. So if for each post you add 10 hashtags that open searches that are already very popular, you will be listed for those 10 searches, if you add 1,000, after a while they deactivate your account for spam... and they are right.
It is really very important for those who do e-commerce, to develop a good research work on the best hashtags to use for posts. The positioning work on this social network is therefore divided into two phases, the first involves the creation of appropriate visual content (and a world opens up), the second frames and defines keyword research logics that are peculiar to Instagram. It is therefore necessary to thoroughly investigate the sector hashtags to identify the most appropriate ones. All without exaggerating.