Create
To help explain this phase, let’s analyze one article – In English, the title is “Summer Maintenance During the Hottest Days: How Should You Maintain Your Genie Aerial Work Equipment?”
Ivy, the writer, prepared this article in August 2023, which is whatsapp australia number traditionally known as the “三伏” (sānfú) period in China, basically the dog days of summer.
This wasn’t her first article for Genie, so she also has existing knowledge in her brain to use. Plus, she talked to somebody at Genie to gather relevant information.
Ivy’s Create process followed these five steps:
Select an interesting topic. When it gets hot in China, heat is on everybody’s mind. The article could be both practical and emotionally appealing.
Search on platforms like Baidu, WeChat, and Little Red Book for common concerns and problems that equipment might face in high temperatures.
Plan the article’s main parts: The intro, maintenance pain points, and summary
Write the article. I can’t give point-by-point advice on how to write; however, the finished article went according to her plan in this case.
Create the images (more on that soon).
The article flowed from one step to the next.
The intro naturally leads to the idea that equipment, like people, needs “heat prevention and cooling” and careful maintenance in high-temperature weather.
Then the bulk of the article was about the maintenance pain points, such as inadequate protection leading to mechanical failures resulting in decreased rental rates and high repair costs.
For each of those points, there are steps for equipment maintenance. Plus, there are photos of Genie engineers inspecting equipment, making it easier to comprehend.
In the final summary paragraph, Grace finished with the important reminder that Genie offers comprehensive maintenance services, giving users peace of mind.
How are the images created?
Based on the client’s materials and design guidelines, we create or adapt images for the WeChat article cover and inside the article.