Effectiveness in closing deals will likely be limited

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As a prospect moves through the various stages of your sales cycle and becomes a qualified lead, it is standard practice to draft and send offers to them in hopes of a positive response.

Instead, if you want results, work on a proposal outline that incorporates psychology principles and will help you close more effectively.

Here are four sales psychology tips to implement in your proposal to help you increase conversions and successfully close more deals.

1. Avoid jargon
Using industry-specific language and technically heavy words indonesia whatsapp number database when drafting a sales or marketing proposal is common, but can hurt conversion rates.

A pile of wooden letter tiles, featuring various letters and numbers, scattered randomly.
You may think that including jargon in your proposal will make you look smart, but in reality it just makes it harder for leads to understand.

Words that are easier to say are considered psychologically more trustworthy by readers. Things that people are already familiar with are generally considered safe.

Difficult words contain new stimuli for potential customers, often associated with uncertainty and risk. A proposal full of unfamiliar jargon will make you appear untrustworthy to potential customers. Use colloquial business proposals .
e mutually beneficial and provide potential benefits to potential customers.