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Posted: Wed Jan 22, 2025 4:36 am
Ways to increase conversions
Here are some ways to increase conversions. Adopt measures that you can implement in your own company.
Identifying high intent keywords
Identify keywords that users use when they are in the decision-making phase of a purchase (e.g., "buy," "cheap," "same-day delivery," etc.) These keywords are more likely to lead to direct sales, so they are a good candidate for targeted advertising and SEO.
Below is a checklist of specific measures.
In the information gathering phase, keywords such as "reviews," "ratings," and "recommended" are recommended.
Recommended keywords for the consideration phase are "comparison," "ranking," and "features."
Recommended keywords for the purchase phase are "purchase," "order," "same-day delivery," "cheap," "discount," "sale," and "in stock."
Analyze your competitors' sites and ads to see what keywords they use
Identify high-converting keywords using Keyword Planner and related tools
Use specific and detailed keywords (e.g. "buy Sony 4K TV")
Use phrases that reflect purchasing intent (e.g. "Free shipping," "Same colombia whatsapp number database -day delivery," "Official store")
Use keywords that include the name of the region (e.g., "Tokyo free shipping" or "Osaka electronics same-day delivery")
Add keywords relevant to a specific region for local SEO purposes.
Use keywords that include specific characteristics (e.g., "buy waterproof smartwatch" or "cheap wireless earphones")
Use keywords that include manufacturer and brand names (e.g., "Apple iPhone purchase" or "Nike shoes sale")
Discounts, coupons, and promotions (e.g., "Coupon Code" or "20% off")
Keywords that create a sense of urgency (e.g., "limited time only," "last chance," "limited time only")
Keywords that include user reviews and ratings (e.g. "highly rated refrigerator purchase" or "recommended tablet")
Use keywords that indicate third-party evaluation to increase credibility (e.g., "Amazon bestseller" or "popular by word of mouth")
Use Q&A-style keywords (e.g., "Which camera is best?", "What's the best washing machine?")
Use keywords that answer questions like "why," "how," and "how"
Regularly check the performance of selected keywords and focus on the most effective ones.
Monitor and optimize metrics such as conversion rate, click rate, and bounce rate.
A/B test ads and landing pages with different sets of keywords to identify which ones perform best
Adjust keywords based on test results for continuous improvement
Optimizing your CTA
A call to action (CTA) is a key element in encouraging users to take the next step. Make your CTA clear and place it in a highly visible location. Play around with the color and size of your button or banner to make it stand out, and run A/B tests to find the most effective CTA design.
Here are some ways to increase conversions. Adopt measures that you can implement in your own company.
Identifying high intent keywords
Identify keywords that users use when they are in the decision-making phase of a purchase (e.g., "buy," "cheap," "same-day delivery," etc.) These keywords are more likely to lead to direct sales, so they are a good candidate for targeted advertising and SEO.
Below is a checklist of specific measures.
In the information gathering phase, keywords such as "reviews," "ratings," and "recommended" are recommended.
Recommended keywords for the consideration phase are "comparison," "ranking," and "features."
Recommended keywords for the purchase phase are "purchase," "order," "same-day delivery," "cheap," "discount," "sale," and "in stock."
Analyze your competitors' sites and ads to see what keywords they use
Identify high-converting keywords using Keyword Planner and related tools
Use specific and detailed keywords (e.g. "buy Sony 4K TV")
Use phrases that reflect purchasing intent (e.g. "Free shipping," "Same colombia whatsapp number database -day delivery," "Official store")
Use keywords that include the name of the region (e.g., "Tokyo free shipping" or "Osaka electronics same-day delivery")
Add keywords relevant to a specific region for local SEO purposes.
Use keywords that include specific characteristics (e.g., "buy waterproof smartwatch" or "cheap wireless earphones")
Use keywords that include manufacturer and brand names (e.g., "Apple iPhone purchase" or "Nike shoes sale")
Discounts, coupons, and promotions (e.g., "Coupon Code" or "20% off")
Keywords that create a sense of urgency (e.g., "limited time only," "last chance," "limited time only")
Keywords that include user reviews and ratings (e.g. "highly rated refrigerator purchase" or "recommended tablet")
Use keywords that indicate third-party evaluation to increase credibility (e.g., "Amazon bestseller" or "popular by word of mouth")
Use Q&A-style keywords (e.g., "Which camera is best?", "What's the best washing machine?")
Use keywords that answer questions like "why," "how," and "how"
Regularly check the performance of selected keywords and focus on the most effective ones.
Monitor and optimize metrics such as conversion rate, click rate, and bounce rate.
A/B test ads and landing pages with different sets of keywords to identify which ones perform best
Adjust keywords based on test results for continuous improvement
Optimizing your CTA
A call to action (CTA) is a key element in encouraging users to take the next step. Make your CTA clear and place it in a highly visible location. Play around with the color and size of your button or banner to make it stand out, and run A/B tests to find the most effective CTA design.