Extra: Online prospecting strategies
Posted: Wed Jan 22, 2025 4:00 am
So far, we have been referring to offline prospecting strategies. However, in the era of mobility, whatever your field, you cannot ignore the power of social media, as well as the effects of working with content marketing, as we have already mentioned.
This way, you can create a list of leads on LinkedIn, for example, with more complete and up-to-date data about each professional and also hire companies that specialize in selling qualified leads/prospects to purchase your product or service. Just tell them what type of profile you are looking for.
This article may also be of interest to you: “ How to interior designers email list prospect clients on LinkedIn: a step-by-step guide to approaching them ”
Content Marketing
Content marketing is a strategy for attracting and engaging your target audience and, consequently, increasing the number of customers. Its flow occurs through the generation of relevant and valuable content, capable of creating a positive perception of your product and helping the prospect make decisions in their purchasing process.
In simplified terms, the process works like this:
study the profile of your best customers and analyze their main needs;
create targeted content such as e-books, articles, infographics and presentations;
make the material available through a landing page, where all interested parties need to leave their details to access the information;
qualify the leads captured.
customer prospecting
Landing Page Template for Lead Attraction
With this type of strategy, it is no longer you who seeks out the customer, but the customer who comes to your company — something much more practical in an era in which almost everything is consolidated via the web.
From this perspective, the approaches focus on making the structure and content published on your website more “attractive” so that they appear at the top of your customers’ searches.
Additionally, you can create a list with the profile of your best customers through lead generation tools, such as the one offered by Agendor . Resources like these allow you to collect valuable information about potential customers, such as their name, job title, email address, and professional profile.
With this data in hand, you can personalize your sales approaches, increase your chances of conversion and save time searching for truly qualified leads.
No shooting in the dark, prospecting must be a planned step!
Prospecting is nothing more than finding the right customers for your product or service. The issue is that, currently, there is an excess of information, appeals and new offers that flood the market.
It is also worth remembering that it is not enough to capture, it is necessary to qualify, convert and retain (according to Kotler, acquiring new customers costs 5 to 7 times more than retaining existing ones ).
Faced with all these challenges, the “best of all worlds” is to have part of your team dedicated exclusively to prospecting clients.
Furthermore, defining an ideal customer profile, segmenting your customers, creating an action routine and developing multiple prospecting techniques are fundamental steps for the success of a sales professional.
To carry out all these actions with excellence, you can rely on technological solutions, such as CRM .
With this type of tool, you can turn your sales maturation process into a science, not just intuition. In other words, you can take customer acquisition to a new level, in which technology must certainly play a leading role.
This way, you can create a list of leads on LinkedIn, for example, with more complete and up-to-date data about each professional and also hire companies that specialize in selling qualified leads/prospects to purchase your product or service. Just tell them what type of profile you are looking for.
This article may also be of interest to you: “ How to interior designers email list prospect clients on LinkedIn: a step-by-step guide to approaching them ”
Content Marketing
Content marketing is a strategy for attracting and engaging your target audience and, consequently, increasing the number of customers. Its flow occurs through the generation of relevant and valuable content, capable of creating a positive perception of your product and helping the prospect make decisions in their purchasing process.
In simplified terms, the process works like this:
study the profile of your best customers and analyze their main needs;
create targeted content such as e-books, articles, infographics and presentations;
make the material available through a landing page, where all interested parties need to leave their details to access the information;
qualify the leads captured.
customer prospecting
Landing Page Template for Lead Attraction
With this type of strategy, it is no longer you who seeks out the customer, but the customer who comes to your company — something much more practical in an era in which almost everything is consolidated via the web.
From this perspective, the approaches focus on making the structure and content published on your website more “attractive” so that they appear at the top of your customers’ searches.
Additionally, you can create a list with the profile of your best customers through lead generation tools, such as the one offered by Agendor . Resources like these allow you to collect valuable information about potential customers, such as their name, job title, email address, and professional profile.
With this data in hand, you can personalize your sales approaches, increase your chances of conversion and save time searching for truly qualified leads.
No shooting in the dark, prospecting must be a planned step!
Prospecting is nothing more than finding the right customers for your product or service. The issue is that, currently, there is an excess of information, appeals and new offers that flood the market.
It is also worth remembering that it is not enough to capture, it is necessary to qualify, convert and retain (according to Kotler, acquiring new customers costs 5 to 7 times more than retaining existing ones ).
Faced with all these challenges, the “best of all worlds” is to have part of your team dedicated exclusively to prospecting clients.
Furthermore, defining an ideal customer profile, segmenting your customers, creating an action routine and developing multiple prospecting techniques are fundamental steps for the success of a sales professional.
To carry out all these actions with excellence, you can rely on technological solutions, such as CRM .
With this type of tool, you can turn your sales maturation process into a science, not just intuition. In other words, you can take customer acquisition to a new level, in which technology must certainly play a leading role.