Mistakes in website promotion part 2
Posted: Wed Jan 22, 2025 3:54 am
We have already looked at the main mistakes in SEO website promotion . Today this topic will be continued, as these are far from all the most common mistakes that you should know about in advance.
Duplicate content
Your portal may contain so-called duplicate content. For example, an online ukraine whatsapp number database store that creates an entire block of products by copying certain items, a special "About Us" section for regional versions of the portal, and the like. A suitable solution to the problem is to specify the canonical URL attribute for duplicates of each page. It is important for portals that are designed for different areas to tell the search system: to which region exactly their pages will belong in the future, by marking the attribute as follows: rel="alternate" hreflang="x".
Unoptimized content
Five years ago, Google launched a special ranking algorithm called "Panda" - a content quality inspector. Its main goal is to improve the quality of search results. Such an algorithm clearly evaluates the usefulness and quality of a resource. Based on this, when preparing content, it is important to ensure its uniqueness, quality of writing and ease of reading. In addition, it is important to correct grammatical and stylistic errors. Optimize all images, do not forget to indicate their description in the ALT tag.
No micro-markup
The goal of the semantic web is to standardize data into a format that is quite clear and understandable to conventional software algorithms. Back in September 2013, Google introduced a special update to the search algorithm - "Kolibri". This system was created to help understand user requests more accurately and clearly, and to provide the most optimal search results.
Micro-markup enables search robots to clearly interpret the content of portal pages, improves the overall appearance of the snippet, and makes your site more visible in search results. Using semantic markup, you demonstrate to the search robot that this is not a simple page with text, but, for example, a contact page with working hours, address, and phone number of the organization, a page with reviews of films, and so on.
Lack of created semantic core
When ordering a website, to fill it up you will initially need to transfer specially prepared content to the web studio (if there is none, order it). For its actual optimization, you need to create and then implement a semantic core. You can create a core using the most famous keyword selection services. They will give you the opportunity to collect a fairly large set of the most famous queries that will bring traffic to your portal.
Focus on choosing keywords, don't rush to do it a minute before publishing. If you rush, you risk missing important areas that can be used in content optimization.
Duplicate content
Your portal may contain so-called duplicate content. For example, an online ukraine whatsapp number database store that creates an entire block of products by copying certain items, a special "About Us" section for regional versions of the portal, and the like. A suitable solution to the problem is to specify the canonical URL attribute for duplicates of each page. It is important for portals that are designed for different areas to tell the search system: to which region exactly their pages will belong in the future, by marking the attribute as follows: rel="alternate" hreflang="x".
Unoptimized content
Five years ago, Google launched a special ranking algorithm called "Panda" - a content quality inspector. Its main goal is to improve the quality of search results. Such an algorithm clearly evaluates the usefulness and quality of a resource. Based on this, when preparing content, it is important to ensure its uniqueness, quality of writing and ease of reading. In addition, it is important to correct grammatical and stylistic errors. Optimize all images, do not forget to indicate their description in the ALT tag.
No micro-markup
The goal of the semantic web is to standardize data into a format that is quite clear and understandable to conventional software algorithms. Back in September 2013, Google introduced a special update to the search algorithm - "Kolibri". This system was created to help understand user requests more accurately and clearly, and to provide the most optimal search results.
Micro-markup enables search robots to clearly interpret the content of portal pages, improves the overall appearance of the snippet, and makes your site more visible in search results. Using semantic markup, you demonstrate to the search robot that this is not a simple page with text, but, for example, a contact page with working hours, address, and phone number of the organization, a page with reviews of films, and so on.
Lack of created semantic core
When ordering a website, to fill it up you will initially need to transfer specially prepared content to the web studio (if there is none, order it). For its actual optimization, you need to create and then implement a semantic core. You can create a core using the most famous keyword selection services. They will give you the opportunity to collect a fairly large set of the most famous queries that will bring traffic to your portal.
Focus on choosing keywords, don't rush to do it a minute before publishing. If you rush, you risk missing important areas that can be used in content optimization.