correct use of the rel=alternate attribute on the site, indicating the
Posted: Wed Jan 22, 2025 3:54 am
orresponding mobile version;
correctness of layout, HTML code, page structure;
weight of documents (it should not exceed 10 MB: otherwise there will be problems with loading);
characteristics of headings (H1, H2, H3) and tags;
absence of malicious codes or viruses, etc.
After this, the site can be examined for broken links and 404 errors via Yandex.Webmaster, as well as server testing (it must withstand various loads and attacks). If necessary, the resource can be checked for "hanging nodes", i.e. links that cause static weight leakage.
Screaming Frog Audit
Content generation
Content is an important component of a website. With the right approach, you can get to the TOP using only text, photos and videos without buying links or crowd marketing. Suitable materials include:
step-by-step guides, instructions and detailed manuals;
TOP-10 and TOP-100 format collections (they can be used to promote products in an online store);
cases with reports and experiments;
fails, properly formatted;
useful life hacks;
interview;
presentations of new products;
customer reviews (relevant for companies that provide services or uruguay whatsapp number database sell various goods);
articles for comparison with high-quality and detailed information;
glossaries, etc.
Also, a large detailed article that has no competitors in search results will help to be guaranteed to get to the TOP for the desired queries. It can combine the advantages of all other materials. Before selecting topics for articles, it is recommended to conduct reverse engineering, find the most interesting guides on third-party portals, and then create higher-quality material than competitors.
The site must have correct content interlinking and be distinguished by competent structuring. All articles, videos, images and audio files must be correctly connected to each other. All materials used on the page must have a high-quality and detailed description that fully corresponds to the content (for example, each image must have a title and alt: without them, the image will not be able to get into Google and Yandex search).
External optimization
External optimization of a web resource consists of a systematic increase in the link mass for the site. All links used for SEO promotion should be on popular and expert resources. They should be clearly visible to search engines (the indexing of the necessary pages should be checked both in Google and Yandex). You should not use links from suspicious sites and resources with a negative reputation, since this does not help the promotion of the resource. Links should lead to relevant pages that correspond to the subject of the site from which the transition was made. This rule is relevant for online stores, corporate sites of commercial companies, landing pages, information portals and any other Internet resources.
What you shouldn't do to promote your website
When SEO website promotion, black methods of promotion cannot be used. Cheating behavioral factors, link spam, placing hidden text and creating affiliates are easily tracked by search engines. After their detection, the site can be artificially lowered in the search or even blocked as a suspicious resource that creates harmful and irrelevant content. In order to minimize the likelihood of errors, you should understand where to start SEO website promotion, and which channels should absolutely not be used.
correctness of layout, HTML code, page structure;
weight of documents (it should not exceed 10 MB: otherwise there will be problems with loading);
characteristics of headings (H1, H2, H3) and tags;
absence of malicious codes or viruses, etc.
After this, the site can be examined for broken links and 404 errors via Yandex.Webmaster, as well as server testing (it must withstand various loads and attacks). If necessary, the resource can be checked for "hanging nodes", i.e. links that cause static weight leakage.
Screaming Frog Audit
Content generation
Content is an important component of a website. With the right approach, you can get to the TOP using only text, photos and videos without buying links or crowd marketing. Suitable materials include:
step-by-step guides, instructions and detailed manuals;
TOP-10 and TOP-100 format collections (they can be used to promote products in an online store);
cases with reports and experiments;
fails, properly formatted;
useful life hacks;
interview;
presentations of new products;
customer reviews (relevant for companies that provide services or uruguay whatsapp number database sell various goods);
articles for comparison with high-quality and detailed information;
glossaries, etc.
Also, a large detailed article that has no competitors in search results will help to be guaranteed to get to the TOP for the desired queries. It can combine the advantages of all other materials. Before selecting topics for articles, it is recommended to conduct reverse engineering, find the most interesting guides on third-party portals, and then create higher-quality material than competitors.
The site must have correct content interlinking and be distinguished by competent structuring. All articles, videos, images and audio files must be correctly connected to each other. All materials used on the page must have a high-quality and detailed description that fully corresponds to the content (for example, each image must have a title and alt: without them, the image will not be able to get into Google and Yandex search).
External optimization
External optimization of a web resource consists of a systematic increase in the link mass for the site. All links used for SEO promotion should be on popular and expert resources. They should be clearly visible to search engines (the indexing of the necessary pages should be checked both in Google and Yandex). You should not use links from suspicious sites and resources with a negative reputation, since this does not help the promotion of the resource. Links should lead to relevant pages that correspond to the subject of the site from which the transition was made. This rule is relevant for online stores, corporate sites of commercial companies, landing pages, information portals and any other Internet resources.
What you shouldn't do to promote your website
When SEO website promotion, black methods of promotion cannot be used. Cheating behavioral factors, link spam, placing hidden text and creating affiliates are easily tracked by search engines. After their detection, the site can be artificially lowered in the search or even blocked as a suspicious resource that creates harmful and irrelevant content. In order to minimize the likelihood of errors, you should understand where to start SEO website promotion, and which channels should absolutely not be used.