Just read until the end and happy selling!
Posted: Sun Dec 22, 2024 5:19 am
Marketing: 5 actions to increase sales at the end of the year.
How are things going over there? Are you ready to sell a lot this holiday season?
NO?
For the first time in history, we will have the World Cup, Black Friday and Christmas happening in the same semester, and better still, all together in the last two months of the year.
According to a recent survey commissioned by Google from the Ipsos Institute, seven korea phone number out of ten consumers intend to buy something during the traditional sales date.
But don't worry, there's still time to take advantage of the boom in the sector and prepare an AWESOME strategy!
There is divine help, coming from the heavens, falling into your lap now that will show you 5 marketing actions to sell A LOT this end of the year.
Invest in ads
As the popular saying goes, out of sight, out of mind.
Google Adwords and Facebook Ads can help you a lot.
Personalized digital marketing campaigns are excellent for this time of year. You can even use the contacts generated during Black Friday and the history of each consumer to offer products and discounts that are of specific interest to them.
Content sells
Get it into your head: miracles don't exist, but content sells!
Think With Google research revealed that 54% of consumers used 5 or more channels – search engines, video and social media – to research seasonal purchases in a two-day period.
People no longer want to just see a photo of a product before making a purchase. They want to know how the product fits into their lifestyle and see how it can be used in practice.
That’s where content comes in to give that final push to the purchasing decision.
One tip is to invest in organic content generated by blogs, influencers and real customers, through buzz marketing.
Remember that organic content on Google needs to be worked on in the long term, while actions with influencers or on digital media are instantaneous.
Create a multichannel strategy
According to research carried out by Google and Ipsos, more than seven in ten Brazilians said they purchased from both online and offline channels in the last six months, an increase of 10 percentage points compared to last year.
However, before you start selling on all types of channels, you need to understand who your audience is and where they buy.
With this mapping in hand, you can define your multichannel strategy, reconciling the physical with the digital and choosing the platforms that make the most sense in each medium.
Listen to the advice from someone who has been in this market for a long time: in the end, less is more!
You don't need to be on 100 different channels to sell.
You just need good content, originality, a true understanding of who your customer is (and a good product, of course).
Consider investing in Google Shopping or Marketplaces
Traditionally, consumers start looking for promotions and better discounts well before the end of the year, especially on the internet.
The tip here is to invest in platforms like Google Merchant Center or the various marketplaces like Shopee, Mercado Livre, etc.
Google's new sales platform allows you to display your products on Google platforms, with or without the help of advertising. It also allows you to offer a percentage discount, cashback or free shipping for a specific product.
On marketplace platforms, which are already well-established in sales, you can have greater visibility if you create personalized campaigns and understand the best entry-level products for your business.
Benefits
Another action that consumers are already waiting for, in addition to discounts, are benefits such as cashback, free shipping, coupons, etc.
According to a survey conducted by Think With Google , 75% of people who will shop online during the holiday season intend to buy from companies that offer free shipping.
And there is no point in locking in this type of bonus to increase profits . Consumer purchasing behavior has changed and if you are not prepared or willing to keep up with these new habits, you will not truly want to sell more.
How are things going over there? Are you ready to sell a lot this holiday season?
NO?
For the first time in history, we will have the World Cup, Black Friday and Christmas happening in the same semester, and better still, all together in the last two months of the year.
According to a recent survey commissioned by Google from the Ipsos Institute, seven korea phone number out of ten consumers intend to buy something during the traditional sales date.
But don't worry, there's still time to take advantage of the boom in the sector and prepare an AWESOME strategy!
There is divine help, coming from the heavens, falling into your lap now that will show you 5 marketing actions to sell A LOT this end of the year.
Invest in ads
As the popular saying goes, out of sight, out of mind.
Google Adwords and Facebook Ads can help you a lot.
Personalized digital marketing campaigns are excellent for this time of year. You can even use the contacts generated during Black Friday and the history of each consumer to offer products and discounts that are of specific interest to them.
Content sells
Get it into your head: miracles don't exist, but content sells!
Think With Google research revealed that 54% of consumers used 5 or more channels – search engines, video and social media – to research seasonal purchases in a two-day period.
People no longer want to just see a photo of a product before making a purchase. They want to know how the product fits into their lifestyle and see how it can be used in practice.
That’s where content comes in to give that final push to the purchasing decision.
One tip is to invest in organic content generated by blogs, influencers and real customers, through buzz marketing.
Remember that organic content on Google needs to be worked on in the long term, while actions with influencers or on digital media are instantaneous.
Create a multichannel strategy
According to research carried out by Google and Ipsos, more than seven in ten Brazilians said they purchased from both online and offline channels in the last six months, an increase of 10 percentage points compared to last year.
However, before you start selling on all types of channels, you need to understand who your audience is and where they buy.
With this mapping in hand, you can define your multichannel strategy, reconciling the physical with the digital and choosing the platforms that make the most sense in each medium.
Listen to the advice from someone who has been in this market for a long time: in the end, less is more!
You don't need to be on 100 different channels to sell.
You just need good content, originality, a true understanding of who your customer is (and a good product, of course).
Consider investing in Google Shopping or Marketplaces
Traditionally, consumers start looking for promotions and better discounts well before the end of the year, especially on the internet.
The tip here is to invest in platforms like Google Merchant Center or the various marketplaces like Shopee, Mercado Livre, etc.
Google's new sales platform allows you to display your products on Google platforms, with or without the help of advertising. It also allows you to offer a percentage discount, cashback or free shipping for a specific product.
On marketplace platforms, which are already well-established in sales, you can have greater visibility if you create personalized campaigns and understand the best entry-level products for your business.
Benefits
Another action that consumers are already waiting for, in addition to discounts, are benefits such as cashback, free shipping, coupons, etc.
According to a survey conducted by Think With Google , 75% of people who will shop online during the holiday season intend to buy from companies that offer free shipping.
And there is no point in locking in this type of bonus to increase profits . Consumer purchasing behavior has changed and if you are not prepared or willing to keep up with these new habits, you will not truly want to sell more.