How will you get where you’re going?

[Joywtome231]

You must align everything you post on social media with your business goals so that your social marketing strategy helps you move in the direction of your ultimate objectives.

Here are some factors you need to consider during the process of defining a strategy:

1. Find Your Ideal Customer
If you haven't done so already, you need to understand and find your target customer. The better you know them, the easier it will be to sell your products and services to them.

To help you come up with a highly focused customer persona, capture the following information:

Location
Age
Job Title or Career
Finances or Income
Buying Behavior
Challenges, Goals, or Pain Points
Lifestyle
Back Story
Most Frequented Social Media
2. Analyze the Competition
You and your competitors both have similar target audiences. So your next step is to run bulgaria phone number resource an in-depth competitive analysis using social analytics tools like BuzzSumo to find out what works for them so you don't have to reinvent the wheel.

3. BuzzSumo

As you conduct your competitive analysis, focus on the following:

Which channels are your competitors most active on?
Where do you see them finding the most success?
What type of content has the most engagement?
Which topics are they talking about the most?
Which areas of your social strategy are you outperforming them?
3. Choose Your Brand Voice
A lot of businesses jump in and start posting on social media before determining their brand voice, and that is a mistake.

You need to find your marketing voice before everything else so that the rest of your marketing efforts are more focused, to the point, and consistent across all your social channels.

To determine your brand voice, think of your brand as a person, and then answer the following questions:

What kind of personality does your brand have?
What is your brand's relationship with your customers? Is it a friend, dad, coach, teacher?
Are there other brands with personalities that are similar to yours? How are they similar?
How would you like people to think about your brand?
When you're done with this exercise, you should have a few adjectives that accurately describe the tone and voice your social media marketing should have.