What else does an SEO specialist do? They
Posted: Wed Jan 22, 2025 3:26 am
perform the function of setting up a website according to the local location of the client's business. This is necessary so that a larger number of potential users go to the site. Also, if you take the first search results in Yandex and Google, you can see that the sites of local companies are in the first rows.
Setting up local SEO, as practice shows, justifies all expectations. As a result, low-frequency traffic increases, and it is also possible to compete with monopoly brands that have adjusted global search for themselves.
English language
If SEO promotion work is carried out on the territory of the Russian Federation, knowledge of English is not mandatory. However, if the optimizer has a goal to promote a resource outside the country, then English will be necessary. At the same time, the SEO specialist must be proficient not only in English, but also in trends in English-language SEO.
General skills
SEO - who is an SEO specialist and what does he do? This is a person who does really interesting work related to website promotion. Of course, not everyone can prove themselves as a professional. However, if there is a desire, anyone can become one. It is necessary to master both hard skills and soft skills.
Hard skills
What should an SEO specialist know? This question is very important both for the customer and for future website optimization specialists. Therefore, let's consider what is related to the SEO specialist's hard skills (skills that can be learned). He should know and understand:
search engine algorithms;
principles of internal/external optimization;
usability basics;
Internet Marketing Basics;
special systems for resource analysis (Yandex.Metrica, Google Analytics);
work with the semantic core of the site;
speak Russian. It is desirable to master English.
Only basic knowledge is listed. To be a sought-after specialist, you need to china whatsapp number database constantly develop in your field. Moreover, an SEO specialist is a person whose skills must be relevant here and now.
Soft skills
SEO specialist what is it? This is not only a person who has hard skills, but also soft skills. The main ones include:
perseverance. The work is difficult and requires constant attention and a lot of time. At the same time, most SEOs have their own schedule, so you need to force yourself to work;
curiosity. The rules and trends of website promotion are constantly changing. Only by loving your job and following the news can you remain a sought-after specialist;
multitasking. What is an SEO specialist? This is a specialist who performs several tasks simultaneously (website analysis, compilation of a semantic core; optimization jurisprudence, etc.);
empathy. A useful quality, since it is easier to complete the assigned work if you look at it not only from your professional point of view, but also from the customer's point of view.
Where to get basic knowledge?
After you have found out the answer to the question: “Who is an SEO specialist, what does he do?”, the next question arises: “Where can I get basic knowledge?”
There are two options: free and paid. The first option involves independent learning, searching for all the necessary information. It is quite complicated, because it takes a lot of time just to search for free, relevant, effective information.
The last option is paid. It involves taking special courses. The student receives already collected, verified information, which is presented logically as the complexity increases. The teacher has the opportunity to communicate with teachers, students, and at the end of the training receives an official certificate.
Setting up local SEO, as practice shows, justifies all expectations. As a result, low-frequency traffic increases, and it is also possible to compete with monopoly brands that have adjusted global search for themselves.
English language
If SEO promotion work is carried out on the territory of the Russian Federation, knowledge of English is not mandatory. However, if the optimizer has a goal to promote a resource outside the country, then English will be necessary. At the same time, the SEO specialist must be proficient not only in English, but also in trends in English-language SEO.
General skills
SEO - who is an SEO specialist and what does he do? This is a person who does really interesting work related to website promotion. Of course, not everyone can prove themselves as a professional. However, if there is a desire, anyone can become one. It is necessary to master both hard skills and soft skills.
Hard skills
What should an SEO specialist know? This question is very important both for the customer and for future website optimization specialists. Therefore, let's consider what is related to the SEO specialist's hard skills (skills that can be learned). He should know and understand:
search engine algorithms;
principles of internal/external optimization;
usability basics;
Internet Marketing Basics;
special systems for resource analysis (Yandex.Metrica, Google Analytics);
work with the semantic core of the site;
speak Russian. It is desirable to master English.
Only basic knowledge is listed. To be a sought-after specialist, you need to china whatsapp number database constantly develop in your field. Moreover, an SEO specialist is a person whose skills must be relevant here and now.
Soft skills
SEO specialist what is it? This is not only a person who has hard skills, but also soft skills. The main ones include:
perseverance. The work is difficult and requires constant attention and a lot of time. At the same time, most SEOs have their own schedule, so you need to force yourself to work;
curiosity. The rules and trends of website promotion are constantly changing. Only by loving your job and following the news can you remain a sought-after specialist;
multitasking. What is an SEO specialist? This is a specialist who performs several tasks simultaneously (website analysis, compilation of a semantic core; optimization jurisprudence, etc.);
empathy. A useful quality, since it is easier to complete the assigned work if you look at it not only from your professional point of view, but also from the customer's point of view.
Where to get basic knowledge?
After you have found out the answer to the question: “Who is an SEO specialist, what does he do?”, the next question arises: “Where can I get basic knowledge?”
There are two options: free and paid. The first option involves independent learning, searching for all the necessary information. It is quite complicated, because it takes a lot of time just to search for free, relevant, effective information.
The last option is paid. It involves taking special courses. The student receives already collected, verified information, which is presented logically as the complexity increases. The teacher has the opportunity to communicate with teachers, students, and at the end of the training receives an official certificate.