Usually, during a telephone conversation

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While this information could be used in sales, including for faster completion of the transaction. The mood of the interlocutor is not taken into account. Even in the B2B segment, it is important to always remember how the potential client feels. The manager is too focused on the goal of communication, forgets about the consumer's mood, which ultimately does not allow him to close the deal. Of course, sometimes it is necessary to ignore the emotions of the interlocutor, but this is very rare.


you need to work with his state. However, salespeople most often do not see the spam database need for this, do not know how to influence emotions, or no one has simply told them what an important tool they are missing. Read also Deleted Instagram Messages: How to Recover on PC and Smartphone Read more The employee is unfamiliar with techniques and strategies. We have a huge amount of information in front of us, but sales managers rarely attend training sessions where they are introduced to this topic.


Therefore, during warm calls, employees find themselves in unfamiliar, rather tough situations, but do not have the necessary work algorithms. As a result, they cannot conclude a deal or do so on terms that are extremely unfavorable for the company. Inability to tell a person the truth about himself. It is important for every salesperson to learn this method. He may not use it in practice, but he will see what is happening with the interlocutor and what can be done in this situation.