Incorrect URL structure
Posted: Tue Jan 21, 2025 11:00 am
If the URL structure is confusing, long, or contains unreadable characters, it makes it difficult for search engines to understand the site. Regular users also get confused when they see long and unclear URLs. Simplify URLs so that they are understandable and contain keywords.
Incorrect robots.txt settings
The robots.txt file controls what search engines see on your site. An error in it can block important pages from indexing. To check this, open Google Search Console. Check that the file allows indexing of all bolivia whatsapp number database important pages, and access to CSS and JavaScript is not blocked. One wrong rule and the site will start losing positions.
Broken links and complex URL structure
Broken links prevent search engines from indexing your site correctly. To check, download Screaming Frog or Ahrefs - they will help you find 404 errors and fix them.
Troubles in Geography
When there are drops in a specific city, most likely the problem is in the regional settings. You don't have to worry about Google, it only specifies the country, but it's more difficult with Yandex - it is linked to the city.
Let's say you deliver rolls in Samara. People google "roll delivery Samara" or "order rolls in Samara" or "buy rolls Samara". In another city, the queries will be different, and therefore the traffic will be different.
If you notice that traffic has dropped in Samara, for example, go to Yandex.Webmaster and in the “Regionality” section set the necessary settings:
You can also link a site to a region via Yandex.Directory.
What else can be done:
Add contacts . Specify the address and phone number with the region code so that Yandex recognizes your site as local.
Use local keywords . Include the name of the region in the texts and meta tags so that the search engine can rank the site better in this location.
Simply adjusting these settings will help bring back traffic and improve your site's visibility in the right regions.
Incorrect robots.txt settings
The robots.txt file controls what search engines see on your site. An error in it can block important pages from indexing. To check this, open Google Search Console. Check that the file allows indexing of all bolivia whatsapp number database important pages, and access to CSS and JavaScript is not blocked. One wrong rule and the site will start losing positions.
Broken links and complex URL structure
Broken links prevent search engines from indexing your site correctly. To check, download Screaming Frog or Ahrefs - they will help you find 404 errors and fix them.
Troubles in Geography
When there are drops in a specific city, most likely the problem is in the regional settings. You don't have to worry about Google, it only specifies the country, but it's more difficult with Yandex - it is linked to the city.
Let's say you deliver rolls in Samara. People google "roll delivery Samara" or "order rolls in Samara" or "buy rolls Samara". In another city, the queries will be different, and therefore the traffic will be different.
If you notice that traffic has dropped in Samara, for example, go to Yandex.Webmaster and in the “Regionality” section set the necessary settings:
You can also link a site to a region via Yandex.Directory.
What else can be done:
Add contacts . Specify the address and phone number with the region code so that Yandex recognizes your site as local.
Use local keywords . Include the name of the region in the texts and meta tags so that the search engine can rank the site better in this location.
Simply adjusting these settings will help bring back traffic and improve your site's visibility in the right regions.