In a word, it’s fun and reckless
Posted: Tue Jan 21, 2025 10:55 am
Note that this trick is easily replicated. Receive a challenge, pour water over yourself, publish a video with the hashtag #IceBucketChallenge, — bingo! Now you can take revenge on your boss for an unsigned vacation and Masha from the neighboring department for… Another component of the campaign's virality is the originality of each video.
When you share the same meme with your friends, sooner or later it turns out that everyone sweden email list has seen it. And thanks to the Ice Bucket Challenge, today the entire company is watching an accountant getting doused, tomorrow the secretary will get a portion of cold water, and the day after tomorrow it will be the boss's turn.
The Ice Bucket Challenge flash mob activates the entire spectrum of emotions – from sadness and a sense of belonging to drive, adrenaline and joy. There is nothing joyful when it comes to amyotrophic lateral sclerosis. However, campaign participants get the opportunity to feel involved in something socially important: the fight against a serious illness that kills people.
When you share the same meme with your friends, sooner or later it turns out that everyone sweden email list has seen it. And thanks to the Ice Bucket Challenge, today the entire company is watching an accountant getting doused, tomorrow the secretary will get a portion of cold water, and the day after tomorrow it will be the boss's turn.
The Ice Bucket Challenge flash mob activates the entire spectrum of emotions – from sadness and a sense of belonging to drive, adrenaline and joy. There is nothing joyful when it comes to amyotrophic lateral sclerosis. However, campaign participants get the opportunity to feel involved in something socially important: the fight against a serious illness that kills people.