1. Rational factors
Posted: Tue Jan 21, 2025 10:52 am
5. The greater the reach, the lower the cost per click. Think about how to expand the geography of ad impressions and your business.
6. Don't analyze just one indicator. Look at the entire chain of key performance indicators of the advertising campaign and sales. Low conversion to leads does NOT mean BAD.
Forget about your desires, what and how you want to see in advertising. Think about what your clients want to see!
CUSTOMER LOYALTY FACTORS IN B2B MARKETS
Loyalty factors can be divided into four large blocks...
All attention is paid to the technical and price characteristics of the product: its price, quality, breadth and depth of assortment, compliance of the product quality with that declared by the manufacturer, etc.
Example:
Director:
I want the most budget-friendly botim phone number data that will not break down too often.
Production manager:
I want the highest quality equipment that will not break down and be convenient to work with.
2. Functional factors
Operational factors characterize the interaction of companies with each other.
Example:
Head of production:
I want all technical questions to be answered very quickly
Head of purchasing:
I want favorable delivery conditions, transparent and clear logistics
3. Image factors
Image factors reflect how well-known your brand is among the target audience and what side it is known for: low prices, technology, innovation, quality, etc.
Example:
Director:
I want world-class equipment
6. Don't analyze just one indicator. Look at the entire chain of key performance indicators of the advertising campaign and sales. Low conversion to leads does NOT mean BAD.
Forget about your desires, what and how you want to see in advertising. Think about what your clients want to see!
CUSTOMER LOYALTY FACTORS IN B2B MARKETS
Loyalty factors can be divided into four large blocks...
All attention is paid to the technical and price characteristics of the product: its price, quality, breadth and depth of assortment, compliance of the product quality with that declared by the manufacturer, etc.
Example:
Director:
I want the most budget-friendly botim phone number data that will not break down too often.
Production manager:
I want the highest quality equipment that will not break down and be convenient to work with.
2. Functional factors
Operational factors characterize the interaction of companies with each other.
Example:
Head of production:
I want all technical questions to be answered very quickly
Head of purchasing:
I want favorable delivery conditions, transparent and clear logistics
3. Image factors
Image factors reflect how well-known your brand is among the target audience and what side it is known for: low prices, technology, innovation, quality, etc.
Example:
Director:
I want world-class equipment