Recommended LPO support tools

[mdmarouf988]

What is EFO? The concept and measures for optimizing input forms
2024.10.15
What is EFO? The concept and measures for optimizing input forms
In this article, we will explain the EFO (Input Form Optimization) technique, which optimizes the input form of a website to allow users to enter information smoothly. By implementing EFO, you can prevent users from abandoning the form midway and improve your conversion rate (CVR) by guiding them to the final action...
Key points for LPO measures
landing_page_optimization_countermeasure points
For the success of LPO (landing page optimization), it is essential to have the right elements designed to encourage user action. The following elements should be emphasized in LPO:

Improved User Experience (UX)
User experience (UX) is the foundation of LPO, and requires a design that allows visitors to quickly access the information they are looking for. Simple navigation, intuitive operability, and canada whatsapp number database smooth transitions between pages contribute to improved UX. By analyzing eye flow and behavioral patterns and improving user ease of use, we can keep bounce rates low and smoothly guide users to the next action.

Ad content matches above the fold
Users who access the LP from an ad expect to find information that matches the ad's content on the first screen (first view). For this reason, it is important to use the keywords and catchy copy used in the ad on the first view to meet the user's expectations. This matching of content will prevent users from abandoning the page and increase the effectiveness of attracting customers.

Ensuring credibility and authority
A landing page needs to be trustworthy enough to make visitors feel confident about taking action such as applying or purchasing. To increase trust, effective use of catchy copy and descriptions clearly communicates the value and appeal of the service or product. In addition, by utilizing track record, external evaluations, examples of customer testimonials, certification marks, etc., we create an environment where users can act without anxiety.

Visual design and layout optimization
Design is an important element for attracting users' attention and increasing their motivation to proceed to the next action. In particular, the color, placement, and text of the CTA (Call-to-Action) button directly affect user behavior. It is also important to reduce the number of links on a page. If there are too many links, users may be scattered among information and lose track of the desired action, so minimizing links can be expected to improve conversion rates.