Open rate email
Posted: Tue Jan 21, 2025 10:47 am
II. About Open Rate (view rate)
This is the ratio of the number of opened letters to the number of sent ones. The open rate of letters largely depends on the subject, whether the letter reached the target audience and whether they are interested in the subject. A good indicator is considered to be 20-50% with a relatively small base. In the case of a large mailing base, 10% is already a good result.
III. About Click Rate (click rate)
Equal to the number of clicks on links to the number of delivered letters. As a rule, for a base of up to 1000 people, a good indicator is considered to be 10%. For a base with a large number of recipients, the coefficient is on average 2-4%.
To increase the click rate, it is useful to experiment: place advertising phone number data under keywords in different parts of the letter or replace them with buttons.
click rate email
IV. About Unsubscribe Rate The
fewer people who unsubscribe from mailings, the better. In any case, the rate should not exceed 30%. If this figure is higher, then you should reconsider the mailing strategy, whether the mailing base, target audience, frequency of mailings, etc. are segmented correctly.
In order to track the dynamics of mailing efficiency, it is best to keep a table in which to indicate the indicators for the above-mentioned coefficients. Such analytics will give an idea of whether you are moving in the right direction. In any case, e-mail mailings require a systematic approach, which will affect the result.
This is the ratio of the number of opened letters to the number of sent ones. The open rate of letters largely depends on the subject, whether the letter reached the target audience and whether they are interested in the subject. A good indicator is considered to be 20-50% with a relatively small base. In the case of a large mailing base, 10% is already a good result.
III. About Click Rate (click rate)
Equal to the number of clicks on links to the number of delivered letters. As a rule, for a base of up to 1000 people, a good indicator is considered to be 10%. For a base with a large number of recipients, the coefficient is on average 2-4%.
To increase the click rate, it is useful to experiment: place advertising phone number data under keywords in different parts of the letter or replace them with buttons.
click rate email
IV. About Unsubscribe Rate The
fewer people who unsubscribe from mailings, the better. In any case, the rate should not exceed 30%. If this figure is higher, then you should reconsider the mailing strategy, whether the mailing base, target audience, frequency of mailings, etc. are segmented correctly.
In order to track the dynamics of mailing efficiency, it is best to keep a table in which to indicate the indicators for the above-mentioned coefficients. Such analytics will give an idea of whether you are moving in the right direction. In any case, e-mail mailings require a systematic approach, which will affect the result.