User Session and Heatmap Analysis

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traffic, paid advertising, referrals, social networks, and email newsletters. This way, you can determine which channels bring the most engaged users. For example, people from social networks may be interested in bright visual materials, while users from organic search are more likely to look for useful and informative content. Segmentation will help you redistribute your budget to channels with the best results.

By landing pages

It’s important to analyze pages where targeted actions occur, such as subscription forms or product pages. If a page attracts a lot of visitors but doesn’t result in conversions, there may be a problem with its content or design. For example, if a product page doesn’t have a detailed description, people may leave without making a purchase. Improving visuals or adding a strong call to action (CTA) can increase conversions.

Conversion on our client's website

Conversion on our client Stilwood's website increased after updating the cart icon and moving

User Session and Heatmap Analysis

Heatmaps show where users click most often and what elements of the site they pay attention to. This helps you understand what works and what doesn’t. For example, if the “Buy” button is in an inconvenient place, people may not notice it. Session recordings also show at what stages users get lost. This data can help improve button placement, navigation, and visual design.

Sales Conversion Analysis

For online stores, it is important to analyze which products or categories sell better. This helps optimize the assortment and advertising. For example, if product A sells more often than product B, it is worth paying more attention to promoting product A, and product B - perhaps the description needs to be improved or the price changed.

Popular products and categories

Find out which products are of most interest. For example, azerbaijan whatsapp number database if demand for a certain shampoo has increased, it may be worth increasing the quantity of the product in stock or reallocating the budget for its advertising. This will help improve sales and satisfy customer needs.

Pricing and discounts

Test how prices and discounts affect user behavior. For example, if a small discount percentage increases the number of purchases, you can use this strategy more often. Test different discount offers to understand what works best for your audience.

Registration of the promotion on the client's website

An example of a concisely designed promotion on the website of our client "First Hockey"

Repeat purchases and customer retention

If your site is focused on repeat purchases, it is important to understand what keeps customers coming back. For example, if people often buy the same product, it is worth offering discounts on future purchases. Creating a loyalty program or offering discounts for repeat customers helps retain them and encourage repeat purchases.

The Impact of Traffic Channels on Sales

Study which channels lead not only to traffic but also to sales. For example, users who come from paid advertising (PPC) may make a purchase more often than those who come through organic search. Understanding this helps to redistribute the advertising budget and direct it to the most profitable channels.