From Potential to Client
Posted: Tue Jan 21, 2025 10:26 am
Once you have determined which social networks you want to have a presence on, you must create a content plan for each one . In this plan you must determine the content of the videos, the frequency and time of publication and the objectives you want to achieve, among others.
Google Ads and Social Ads
These tools are much faster and more effective in the short term than social media. The main problem with this type of strategy is the price, which is much more expensive compared to others.
It involves paying for traffic that will be accessed through social media ads – such as Facebook Ads or any other social media advertising management platform – and Google Ads.
Although both types have several points in common, each has its own advantages and disadvantages. Therefore, it is very important to determine our objectives, our target and our budget . In order to establish this, it is essential to carry out market research and a marketing plan. The advantages and disadvantages of each of them are:
Remarketing actions
Remarketing is the creation of specific campaigns for users who have already interacted with one of our contents . In fact, according to numerous studies, to convert a potential client into a real client, 7 impacts are necessary on average.
With this strategy, you will target people who already know your brand and have previously shown interest in it. You will generate new opportunities for this user to interact with your content, with the aim of converting them into a real customer .
This way, you will create increasingly personalized impacts and encourage the potential client to advance through the conversion funnel . Some of the advantages of this strategy to attract potential clients are:
Email marketing campaigns
This strategy is one of the most used to attract customers . It consists of sending emails through a CRM or database to promote your brand and build customer loyalty. Normally, they are personalized with information about the user they are addressed to.
The difficulty with this strategy lies in how you get users' email addresses to add them to your database. To do this, you must offer them value in exchange for their email address.
But if you manage to overcome this obstacle, this strategy malaysia whatsapp data has a number of characteristics that make it very attractive:
At this point, many factors come into play that influence the conversion rate we are going to have. First of all, before going full-on with generating opportunities, you should worry about having the following :
A deep understanding of your customer.
A website optimized for the objectives you have set.
Funnel strategy, how, with what and when we are going to impact customers through the funnel.
Review the customer journey and ensure there are no barriers that prevent conversion.
Try to be on as many sales channels as possible.
If you are an e-commerce site, you should position yourself in the main marketplaces, such as Amazon.
In conclusion, attracting potential customers and generating sales opportunities is essential for your business . Ideally, you should try to do it from an Inbound perspective. Remember that we don't want to go to our customers, but rather for them to come to us.
Google Ads and Social Ads
These tools are much faster and more effective in the short term than social media. The main problem with this type of strategy is the price, which is much more expensive compared to others.
It involves paying for traffic that will be accessed through social media ads – such as Facebook Ads or any other social media advertising management platform – and Google Ads.
Although both types have several points in common, each has its own advantages and disadvantages. Therefore, it is very important to determine our objectives, our target and our budget . In order to establish this, it is essential to carry out market research and a marketing plan. The advantages and disadvantages of each of them are:
Remarketing actions
Remarketing is the creation of specific campaigns for users who have already interacted with one of our contents . In fact, according to numerous studies, to convert a potential client into a real client, 7 impacts are necessary on average.
With this strategy, you will target people who already know your brand and have previously shown interest in it. You will generate new opportunities for this user to interact with your content, with the aim of converting them into a real customer .
This way, you will create increasingly personalized impacts and encourage the potential client to advance through the conversion funnel . Some of the advantages of this strategy to attract potential clients are:
Email marketing campaigns
This strategy is one of the most used to attract customers . It consists of sending emails through a CRM or database to promote your brand and build customer loyalty. Normally, they are personalized with information about the user they are addressed to.
The difficulty with this strategy lies in how you get users' email addresses to add them to your database. To do this, you must offer them value in exchange for their email address.
But if you manage to overcome this obstacle, this strategy malaysia whatsapp data has a number of characteristics that make it very attractive:
At this point, many factors come into play that influence the conversion rate we are going to have. First of all, before going full-on with generating opportunities, you should worry about having the following :
A deep understanding of your customer.
A website optimized for the objectives you have set.
Funnel strategy, how, with what and when we are going to impact customers through the funnel.
Review the customer journey and ensure there are no barriers that prevent conversion.
Try to be on as many sales channels as possible.
If you are an e-commerce site, you should position yourself in the main marketplaces, such as Amazon.
In conclusion, attracting potential customers and generating sales opportunities is essential for your business . Ideally, you should try to do it from an Inbound perspective. Remember that we don't want to go to our customers, but rather for them to come to us.