The Core Algorithm used to change many times per year; it usually affects and enhances different aspects of how Google provides helpful and reliable results on SERPs. Unlike other updates, it does not look at spam policies or manual actions. The main idea is to improve how the algorithm works to deliver better results for specific queries.“One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2021. A few years later, in 2024, you refresh the list.
It’s going to naturally change. Some new and wonderful movies that never existed before will australia mobile phone number list now be candidates for inclusion. You might also reassess some films and realize they deserve a higher place on the list than they had before.” Google Search Central. “Google Search’s Core Updates and Your Website” | Google Search Central 12 October 2022 Helpful Content Update Focused on people-first content, the Google Helpful Content Update in 2022 rewarded sites with original and helpful content that answered user queries. This update was looking for clear, accurate information that is easy to find and understand.
, providing complete information about specific topics in a way that users feel satisfied—meaning they don’t need to do any more searching to find the information they want. Be sure yours is enough! The expectation is that Google is removing useless content from the SERPs—thus, it’s time to do a cleaning! Take inventory of all existing content. Update the strategic materials and remove what no longer makes sense. Write for people, not for ranking. Don’t write about trends that are not correlated to your business or that do not make sense to your audience.