This valuation takes into account its extensive user base of over
Posted: Tue Jan 21, 2025 9:39 am
Meta sees WhatsApp as a significant revenue driver , especially in emerging markets where users are less engaged with Facebook or Instagram but rely heavily on WhatsApp for communication. The company plans to generate revenue through the app’s integration with other Meta platforms, particularly Facebook’s advertising engine. While WhatsApp itself doesn’t serve ads, businesses can use Facebook and Instagram ads to drive users to WhatsApp for customer service, questions, or sales.
This effectively ties WhatsApp into Meta’s advertising ecosystem. Additionally, Meta has launched armenia mobile phone number list WhatsApp Pay in select markets, including India and Brazil. This payment feature allows users to send money via WhatsApp, similar to platforms like WeChat in China. Meta's long-term strategy is likely to be to expand its payments functionality globally and position WhatsApp as a communications tool and financial services platform. How much is WhatsApp worth? As of 2023, WhatsApp is estimated to be worth around $98 billion .
2.4 billion monthly active users worldwide. Since WhatsApp was acquired by Facebook (Meta), the platform has grown significantly, primarily through features such as WhatsApp Business, which serves millions of small businesses. WhatsApp generates revenue primarily through its business model, with WhatsApp Business and potential monetization features like WhatsApp Pay and enterprise services. In 2022, WhatsApp generated $906 million , nearly all of which came through the WhatsApp Business app.
This effectively ties WhatsApp into Meta’s advertising ecosystem. Additionally, Meta has launched armenia mobile phone number list WhatsApp Pay in select markets, including India and Brazil. This payment feature allows users to send money via WhatsApp, similar to platforms like WeChat in China. Meta's long-term strategy is likely to be to expand its payments functionality globally and position WhatsApp as a communications tool and financial services platform. How much is WhatsApp worth? As of 2023, WhatsApp is estimated to be worth around $98 billion .
2.4 billion monthly active users worldwide. Since WhatsApp was acquired by Facebook (Meta), the platform has grown significantly, primarily through features such as WhatsApp Business, which serves millions of small businesses. WhatsApp generates revenue primarily through its business model, with WhatsApp Business and potential monetization features like WhatsApp Pay and enterprise services. In 2022, WhatsApp generated $906 million , nearly all of which came through the WhatsApp Business app.