When it comes to digital marketing, many companies still have the perception that some of the activities that comprise it can be carried out by anyone. Among the professions most affected by this prejudice is that of community manager. Being digital natives, having a mobile phone and managing some profiles on personal social networks does not make them specialists in the sector. Therefore, really understanding what a community manager does means discovering a very complex profession.
What is a Community Manager?
Going deeper into the topic of what a community manager is, what they do and why it is good to have a specialized professional in companies, means listing a considerable number of skills. The functions of a community manager are so broad and heterogeneous that in some cases they cover the work of an entire team.
Community managers generally have a creative and strategic soul, have in-depth knowledge of the technical characteristics of the different digital channels , stay up to date, know how to express content el salvador whatsapp data in a different way and are able to relate correctly with the audience. All this with the aim of transforming fans into customers and, subsequently, into authentic brand ambassadors.
Creating company pages, determining which channels to activate and which not, developing content differently depending on the platform, being able to create and then manage a community of fans, moderating comments and knowing how to correctly read insights to get indications on how to optimize the strategy. These and many other activities are the ones that answer the question of what a community manager is .
What are the functions of a Community Manager?
The community manager is the person in charge of managing marketing and advertising on the social channels of a brand , corporate or personal. This management includes numerous macro tasks, including:
Planning, strategy and goal setting.
Brand awareness development and online reputation management.
Content creation.
Generating inbound traffic.
Expanding your potential customer base and providing sales support.
Community management and page moderation.
In highly structured companies, which have a whole department dedicated to Social Media Marketing (not many, to be honest), each specific task is managed by a specialist. However, in most cases, all these functions are carried out by the same person or a small team. But what are the skills and daily activities of a community manager?
First, this professional works on building the brand , identifying its value proposition and promoting it consistently and coherently. Understanding target customers is equally crucial, as are business objectives, which must be clear and linked to business results.
In addition to creating the corporate image and the content to convey it, the community manager must develop user participation strategies by adapting the tone of the communication. The community manager's duties also include managing paid ads on social networks and search engines to amplify messages. For this reason, the professional must have strategic and technical skills.
Finally, monitoring and reporting are also an integral part of the role, as this allows the company to assess ROI through organic measurements. Daily measurement of results provides useful information to adjust the ongoing strategy. Essentially, the community manager is the voice of the company to the outside world and who maintains direct contact with customers. Therefore, they must be involved from the beginning in decisions related to both marketing and sales.