SDRs (acronym for Sales Development Representative) are collaborators who will contact newly arrived leads to understand what their expectations are, interviewing and qualifying the contact who has just entered their base.
From this relationship, you will be able to see who is most likely to close a deal, focusing your energy on these people. In addition, if you want, you will also be able to adapt products and promotions to win over those who are less interested.
2. Segment your audiences to communicate
As mentioned earlier, audience research is an important part direct moving leads email list of the customer journey . Therefore, all companies need to map and segment their leads to deliver the right communication to the right person . Depending on the profile of each customer category, your email will need to focus on promotions or the qualities of the product/service, for example.
3. Create a good sales and relationship funnel
The sales funnel is a strategy that will help you understand the stages your prospects are going through . For example: some potential customers are newcomers, so they are still in the discovery phase about how the market works and the disciplines that are part of their universe. On the other hand, there are also leads who are already aware of their needs and know what they want to buy/hire .
For both groups described, different communication will be necessary. The first group needs to be contextualized about your company's segment, while the second group wants to know about your solutions and offers.
4. Respond to lead interactions
After contacting your leads , they may send you messages to ask any questions or better understand your solutions. In this sense, it is essential that you do not forget to respond to them . This is your opportunity to warm up that potential customer who has become interested in your product again.
5. Know how to say goodbye to leads and renew your list
Even if you put good strategies into practice and get results with most of your leads , some will still remain cold and uninterested . Therefore, you will have to say goodbye to those who did not warm up after your efforts and strategy adjustments.
At the same time, your database needs to be constantly updated and renewed with promising contacts that are relevant to your business. As time goes by, some customers will leave and others will join, and this is part of everyday life.
Warm up your leads and create new relationships
Now that you know how to warm up your leads, take the opportunity to create new relationships with the help of Salesforce. Check out our State of Marketing report to adapt your business to new market trends, and download the Customer Journey Guide and our Ebook focused on lead optimization to boost your sales!