What is Neuromarketing?: objectives, characteristics and types
Posted: Tue Jan 21, 2025 8:52 am
What drives a person to make a purchase? What are the determining factors for a potential consumer to choose one product or another? Let's start with neuromarketing coming onto the scene to explain what aspects are key when it comes to making a sale. Below, we 'll explain what neuromarketing is , its variants and what objectives it pursues – and achieves!
This is a real phenomenon: the marketing techniques that make up the so-called neuromarketing are experiencing their golden age. This area will reach a turnover of around 3.5 billion dollars in 2028 (according to Grand View Research), which shows that more and more professionals and brands are betting on planning actions based on research and knowledge of what drives the consumer to purchase a good/service.
Neuromarketing is a highly effective tool for understanding what lies behind users' purchasing decisions. This allows companies to improve purchasing processes, products and the way they are presented to potential audiences. To highlight the main aspects of this subject, below we detail what neuromarketing is , the types of neuromarketing that exist and the objectives pursued by these techniques.
Definition of Neuromarketing
We are dealing with a very recent discipline, one of the benin whatsapp data marketing techniques that has advanced the most and best over time thanks to the fact that there are more and more tools to predict user behavior . And it is on this point, on how the consumer acts, that the focus is placed when trying to give a correct definition of neuromarketing . What exactly are we talking about then?
Specialty within marketing that studies and dissects audience behavior.
It bases its effectiveness and foundations on neuroscience and psychology .
These disciplines are aimed at understanding what lies behind each user's purchasing decision .
Neuromarketing is applied in different fields but always directed by specialists in advertising, communication and marketing .
The ultimate goal is, in one way or another, to obtain benefits for the brand/firm/company/professional that implements these strategies .
The best way to understand this definition of neuromarketing and how to apply it to the real world is to point out some examples that have been implemented in recent years. The Master in Consumer Behavior and Marketing Insights at EAE Barcelona addresses this issue by providing students with campaigns based on neuromarketing that have achieved their goals by far.
A very striking case is the one developed by Volkswagen to raise awareness about the use of mobile phones while driving. Images were projected in the cinema, which put the spectator in front of a steering wheel driving on a straight road. At that moment an SMS was sent to the smartphones watching the filming, they spontaneously looked at the device and an accident occurred. They were in shock. It can be found on YouTube as 'Volkswagen eyes on the road'. A clear case of an impactful and effective neuromarketing action that has been followed by many others, as the car manufacturer firmly supports actions of this type.
This is a real phenomenon: the marketing techniques that make up the so-called neuromarketing are experiencing their golden age. This area will reach a turnover of around 3.5 billion dollars in 2028 (according to Grand View Research), which shows that more and more professionals and brands are betting on planning actions based on research and knowledge of what drives the consumer to purchase a good/service.
Neuromarketing is a highly effective tool for understanding what lies behind users' purchasing decisions. This allows companies to improve purchasing processes, products and the way they are presented to potential audiences. To highlight the main aspects of this subject, below we detail what neuromarketing is , the types of neuromarketing that exist and the objectives pursued by these techniques.
Definition of Neuromarketing
We are dealing with a very recent discipline, one of the benin whatsapp data marketing techniques that has advanced the most and best over time thanks to the fact that there are more and more tools to predict user behavior . And it is on this point, on how the consumer acts, that the focus is placed when trying to give a correct definition of neuromarketing . What exactly are we talking about then?
Specialty within marketing that studies and dissects audience behavior.
It bases its effectiveness and foundations on neuroscience and psychology .
These disciplines are aimed at understanding what lies behind each user's purchasing decision .
Neuromarketing is applied in different fields but always directed by specialists in advertising, communication and marketing .
The ultimate goal is, in one way or another, to obtain benefits for the brand/firm/company/professional that implements these strategies .
The best way to understand this definition of neuromarketing and how to apply it to the real world is to point out some examples that have been implemented in recent years. The Master in Consumer Behavior and Marketing Insights at EAE Barcelona addresses this issue by providing students with campaigns based on neuromarketing that have achieved their goals by far.
A very striking case is the one developed by Volkswagen to raise awareness about the use of mobile phones while driving. Images were projected in the cinema, which put the spectator in front of a steering wheel driving on a straight road. At that moment an SMS was sent to the smartphones watching the filming, they spontaneously looked at the device and an accident occurred. They were in shock. It can be found on YouTube as 'Volkswagen eyes on the road'. A clear case of an impactful and effective neuromarketing action that has been followed by many others, as the car manufacturer firmly supports actions of this type.