Lead scoring workflow lead scoring Another point

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To define what a log cleanup workflow is, you should have the following sequence of messages: Baseline scenario: A subscriber has not opened your emails. Conditions : A specific time period is usually indicated. For example, if none of your communications have been opened in 6 months. Actions : An email will be sent indicating that the user will be removed from the registration list if the user is not reactivated. Resulting scenario : It depends on the subscriber's response. If it is positive, a new lead nurturing scenario is started. If it is negative, a second mailing can be carried out or the user can be deleted from the database. 6.- that is not taken care of is user segmentation, lead scoring, which rates and values ​​each subscriber, as well as placing them at a specific point in the conversion funnel.


Defining what a lead scoring workflow is emergency hospital contacts will allow you to get to know your customers better and know what messages to send them at each specific moment. The sequence of this workflow would be as follows: Initial scenario: There is a database but it needs to be improved and segmented. Conditions : Part of the brand itself. This is when you decide to improve the filters on the list of records. Actions : This usually consists of an email in which something is offered to users in exchange for completing data that improves their segmentation. Resulting scenario : A perfectly segmented list of records. 7.- workflow Before losing a customer, for whatever reason, an attempt to recover is required. Or to reactivate the contact. This workflow can be confused with the record cleaning workflow, but it is a completely different approach.