Just take a look at the chart below. According to the
Posted: Tue Jan 21, 2025 8:43 am
Knowing that many users are concerned about that, Linkedin recently released a study conducted by Lavender on best practices to help increase the results of this strategy. The company gathered data from 28.3 million messages to come up with great practical tips that can change your game on Linkedin. Next, I’ll share the main insights and how to put them into practice to optimize your efforts. At the end of the article, I’ll give a final statement that I think summarizes all the tips. What is the difference between InMail and Email marketing? First of all, it is important to point out that a sponsored message in Linkedin’s InMail, now called Sponsored Messaging, and Email Marketing have some similarities, but they do not necessarily share the same best practices.
With email, sent messages go into the inbox (when they don’t go to spam) and the user almost usa phone number data feels obliged to open it (at least I feel this way), since our email inbox is practically a to-do list. On LinkedIn, InMail goes to the user’s message box, who doesn’t see the tool as just a way to keep in touch with other people in the market. 5 Best Practices for LinkedIn InMail Messaging Now, let’s get down to business: how to build your sponsored message to get more responses and not be ignored on LinkedIn? Most of the tips have more to do with how you write content, so having good copywriting knowledge can be a huge advantage! 1) Write short messages That’s right, on Linkedin’s InMail, more objective messages get more responses.
research, messages with 25-50 words get 65% more responses, although the tool allows you to write 1900 characters. So you know, less is more! Source: LinkedIn 2) Avoid complex language This tip works for other types of content too, and it makes a huge difference in InMail. Avoid fancy words and remember that the user should make no effort to understand what you mean. Therefore, avoid jargon and be minimalist. Keep in mind that anyone who reads the message needs to understand what you want to convey right away.
With email, sent messages go into the inbox (when they don’t go to spam) and the user almost usa phone number data feels obliged to open it (at least I feel this way), since our email inbox is practically a to-do list. On LinkedIn, InMail goes to the user’s message box, who doesn’t see the tool as just a way to keep in touch with other people in the market. 5 Best Practices for LinkedIn InMail Messaging Now, let’s get down to business: how to build your sponsored message to get more responses and not be ignored on LinkedIn? Most of the tips have more to do with how you write content, so having good copywriting knowledge can be a huge advantage! 1) Write short messages That’s right, on Linkedin’s InMail, more objective messages get more responses.
research, messages with 25-50 words get 65% more responses, although the tool allows you to write 1900 characters. So you know, less is more! Source: LinkedIn 2) Avoid complex language This tip works for other types of content too, and it makes a huge difference in InMail. Avoid fancy words and remember that the user should make no effort to understand what you mean. Therefore, avoid jargon and be minimalist. Keep in mind that anyone who reads the message needs to understand what you want to convey right away.