So online trading companies make a great
Posted: Tue Jan 21, 2025 8:34 am
Contribution to the development of the regions and the increase i Retail Media Spending to Grow by 57% in 2024! Advertising on marketplaces is becoming more and more efficient thanks to neural networks. Advertising Promotion Marketplaces Alexander Khlynov TexTerra Editor Date of publication: 25 Mar 2024 3 minutes 1 627 At the Digital Brand Day conference, Maria Kolosova, CEO of the advertising holding Group4Media, predicted that in 2024, spending on advertising and promotion in “new digital media channels” will grow by 57% compared to 2023.
New digital media, in particular, refers to marketplaces and e-commerce indonesia email list platforms. That is, the growth in advertising and promotion costs will slow down a little, but will continue. As calculated by Group4Media, by the end of the year, advertising costs on marketplaces increased more than twofold. In 2024, they will grow by more than one and a half times.
Svetlana Shulman , TexTerra marketer: "The growth in the number of sellers and buyers certainly entails an increase in activity on the sites. Therefore, we have to look for more and more new methods of differentiating from competitors. Fortunately, services and neural networks are increasingly helping in this, significantly simplifying the analysis of user behavior. It is possible to build high-quality forecasts for advertising budgets and build new hypotheses for campaigns only on the basis of the most detailed analytics.
New digital media, in particular, refers to marketplaces and e-commerce indonesia email list platforms. That is, the growth in advertising and promotion costs will slow down a little, but will continue. As calculated by Group4Media, by the end of the year, advertising costs on marketplaces increased more than twofold. In 2024, they will grow by more than one and a half times.
Svetlana Shulman , TexTerra marketer: "The growth in the number of sellers and buyers certainly entails an increase in activity on the sites. Therefore, we have to look for more and more new methods of differentiating from competitors. Fortunately, services and neural networks are increasingly helping in this, significantly simplifying the analysis of user behavior. It is possible to build high-quality forecasts for advertising budgets and build new hypotheses for campaigns only on the basis of the most detailed analytics.