Selecting the best distribution formula for a company is key. Therefore, a series of determining factors must be taken into account when choosing one distribution strategy or another. To take into account:
Customer location : this point is fundamental, because if we are targeting a very wide audience that could be excessively far away, this will sometimes have a significant impact on the final price, taking into account those shipping costs, so keep an eye on this aspect.
Number and frequency of orders : what is the sales volume, to negotiate whether there are intermediaries in the distribution chain and even to consider making the leap to your own distribution channel. Volume and frequency, of course.
Shipping costs . What means of transport are we going to use? What is the cost of this? As mentioned above, how does this affect the final price of the item and whether the target audience will be willing to accept it or abandon the purchase process?
Resources to store merchandise . Another key point is turkey whatsapp data the location, capacity and ease of access to then proceed with its distribution. Another essential point to determine which distribution strategy is preferred.
How to choose the right distribution channel in companies
Examples of distribution channels
What real cases can help the reader better understand what distribution channels are and how the different types mentioned above are developed? There are many examples of companies that have opted for one or another formula.
APPLE
The manufacturer of mobile phones, computers and other technological devices is a perfect example. Apple has its own channels, distribution points both physically, in stores , where it also focuses on branding and further strengthening the brand image, and online , through its e-commerce. On the other hand, it uses intermediaries, being present at points of sale, in large commercial areas that are also places where its products are purchased.
INDITEX
The Spanish fashion giant is another interesting case. Here they have their own distribution channels , which are increasingly working more optimally. Shops on the street , in shopping centres , and an online store that is providing feedback to physical sales points, as customers go to them to pick up orders and then to return them, which makes them fall into the temptation of buying again in their same stores.
ELEVEN
Juegos Once is another interesting case. They sell through lottery administrations , in collaborating points of sale and they even have a network of accredited sellers who carry their gaming products everywhere, achieving a great coverage of the potential audience of these services.