Social media provides a channel for instant interaction, but it also increases the complexity of interaction. Nowadays, brands no longer need to worry about how to reach their audiences, but must rack their brains to think about how to attract and continue to interact with their audiences in the ever-changing world of social media without boring them. Appier’s advice is to take advantage of interactive opportunities and provide value through education.
No consumer wants to see a brand publishing ads on social media; on the contrary, consumers like to play games with brands online or watch behind-the-scenes footage of product production. Conversational marketing tools have greatly increased the convenience of such online interactions for marketers, so high-quality interactions have become one of the essential experience elements that customers expect.
Appier Holiday Promotion Tips: If you’re feeling overwhelmed right now, don’t worry, conversational marketing tools exist to take the pressure off you, not add to the burden. For example, Appier's BotBonnie conversational marketing platform provides a variety of ready-made interactive packages without writing any code, allowing marketers to adjust them according to their needs. Want to build a roulette game for your fans to play? BotBonnie can help you do that. Want to create a fun psychological quiz for your subscribers? Just leave it to BotBonnie.
Facing the busy year-end period, maybe your promotions have not belize phone number data yet been fully finalized, but if you are ready to launch the final sprint, Appier is happy to assist you, please contact us today.
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2 min read
customer interaction
customer experience
retail industry
AIXON
After the baptism of the Covid-19 epidemic, consumers' shopping habits have been significantly changed, and new zero-contact consumption methods have evolved; it has also prompted brand owners to start investing in online platform resources, overturning the previous focus on operations that only focused on physical consumption sites, and gradually developing The layout of online channels and even the integration of its channels are no longer limited to online malls or physical stores.