What will happen to the trend next?

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Discounts are losing to cashback also because they have long been a common marketing tool and many consumers have begun to treat them with distrust. This feeling has intensified after the spread of "Black Friday", when prices are first artificially raised and then "discounts" are offered.

Cashback is perceived more positively, as something new and interesting. It is currently at the peak of popularity, and it is easier for companies to attract customers through such offers. We are confident sweden telegram number database in this, so we created our loyalty program where 1 point is equal to 1 ruble.

Read on the topic: 6 steps to make your loyalty program unique

The need for a product remains the basis of any purchase. For example, if a person takes out a loan for a car, the bank requires insurance. This is one of the reasons why people turn to insurance products in the first place.

The beginning of 2022 has shown that the cost of car repairs may increase, which has also prompted many to insure their cars to cover possible future expenses. Once a person realizes their need, the price, reliability and reputation of the company, quality of service and the characteristics of the product itself come into play.

The method of promoting the product does not matter. Communication channels themselves do not force the client to make a purchase directly. Their task is to create brand recognition and attract an interested audience.