Valentin Smolyakov CEO of IAB Russia
Posted: Tue Jan 21, 2025 6:42 am
The second group is the implementation and popularization of successful business models and international standards of interactive advertising in Russia. At the moment, the following projects have been successfully implemented: Open RTB, VAST, VPAID, Viewability, advertising format standards, standards for accounting of impressions and clicks.
The third group is the formation of the market (advertisers, agencies and partners), which consists of organizing independent seminars in the IAB Russia training center, jointly holding specialized events (MIXX Russia Conference, MIXX Russia Awards, Brand Day), participation in conferences and forums RIF+KIB, RIW, eTarget and many others. IAB Russia also actively supports Russian companies interested in foreign markets, providing accreditation for local and global events at special prices, and motivates foreign players to develop business and services in Russia.
<p>"One of the main areas of activity of IAB Russia is the education of list of kazakhstan cell phone numbers the market (advertisers, agencies and partners), which consists of organizing independent seminars in the IAB Russia training center and holding specialized events.</p>
<p>IAB Russia takes part in legislative activities, developing recommendations for regulating various segments of the digital market. The organization also forms professional standards in the field of labor legislation in the digital industry.</p>
<p>In the relatively short period of its existence, IAB Russia has managed to create educational programs within each committee with an extensive system of seminars on current topics for the digital community; increase market transparency through industrial research; start holding in Russia a world-renowned competition in the field of interactive advertising - MIXX Russia Awards, as well as a unique international event in the field of interactive advertising for Russia - MIXX Russia Conference"</p>
Association of Interactive Agencies
AIA deals with issues of formation and development of the digital market in Russia. In particular, formalization of requirements of customers and performers for products and services on the market; promotion of Internet developments and marketing products and services; protection of interests of the Association members, including their copyrights; educational projects; consulting. The founders of the association are the agencies Deluxe Interactive, Promo Interactive, Actis Wunderman, ADV, Defa, Articul Media, Red Keds, Qsoft, Grape.
The third group is the formation of the market (advertisers, agencies and partners), which consists of organizing independent seminars in the IAB Russia training center, jointly holding specialized events (MIXX Russia Conference, MIXX Russia Awards, Brand Day), participation in conferences and forums RIF+KIB, RIW, eTarget and many others. IAB Russia also actively supports Russian companies interested in foreign markets, providing accreditation for local and global events at special prices, and motivates foreign players to develop business and services in Russia.
<p>"One of the main areas of activity of IAB Russia is the education of list of kazakhstan cell phone numbers the market (advertisers, agencies and partners), which consists of organizing independent seminars in the IAB Russia training center and holding specialized events.</p>
<p>IAB Russia takes part in legislative activities, developing recommendations for regulating various segments of the digital market. The organization also forms professional standards in the field of labor legislation in the digital industry.</p>
<p>In the relatively short period of its existence, IAB Russia has managed to create educational programs within each committee with an extensive system of seminars on current topics for the digital community; increase market transparency through industrial research; start holding in Russia a world-renowned competition in the field of interactive advertising - MIXX Russia Awards, as well as a unique international event in the field of interactive advertising for Russia - MIXX Russia Conference"</p>
Association of Interactive Agencies
AIA deals with issues of formation and development of the digital market in Russia. In particular, formalization of requirements of customers and performers for products and services on the market; promotion of Internet developments and marketing products and services; protection of interests of the Association members, including their copyrights; educational projects; consulting. The founders of the association are the agencies Deluxe Interactive, Promo Interactive, Actis Wunderman, ADV, Defa, Articul Media, Red Keds, Qsoft, Grape.