Instagram Ads
Posted: Tue Jan 21, 2025 6:30 am
Instagram Ads is the social network's advertising platform. With it, you can sponsor posts in various formats, such as videos, photos, and image carousels. As with the systems already seen, you can use the paid media system to generate traffic, conversions, app installations, etc.
Segmentations
Here, you can also use different segmentations. Here are some possibilities:
age and gender;
geolocation;
general interests (such as sports, technology and music) and consumer interests;
devices and systems used for access;
life situations (studying, married, working);
custom audiences (contact lists, users who have bank email list taken some action on the website).
One advantage of advertising on Instagram is that you use the same advertising platform as Facebook. This means you can easily add, edit, and remove ads from both social networks. Plus, you won’t have to spend a lot of time learning how to use it, since the effort you put into using Facebook Ads can be enough.
LinkedIn Ads
As you know, LinkedIn is a social network aimed at professionals. Unlike other social networks, people here want to share knowledge, look for or offer new jobs, and interact directly with companies.
In 2017, LinkedIn surpassed the number of 29 million users in Brazil alone and has been gaining more and more followers. Therefore, using the company's advertising platform can be a good strategy for your business, taking advantage of the large volume of internet users who use the network.
There are two main ways to reach LinkedIn users. The first, Sponsored Stories, is similar to boosting a specific Facebook post. Here, you can take a post and promote it to the audience you want.
Another possibility is to use Text Links, a space that is usually on the right, and create a simple ad. In this case, you can compare them to Facebook's side ads or Google AdWords advertising.
Other formats
If you want to use other platforms, you can invest in YouTube. To do this, simply integrate your account with Google AdWords, plan a strategy and set a budget. Don't forget that Twitter is still going strong. Therefore, using Twitter Ads may be interesting for your business.
That's not all! If you want to get out of the domain of Google and Facebook, you can try advertising on Bing or Yahoo, for example. To do this, use the Yahoo Bing Network , a company created to increase competitiveness with competitors.
Finally, if you want efficiency and quality, be sure to check out AdRoll. With it, you can distribute paid ads on various platforms such as Facebook, Google, Yahoo, among others. By doing this, your institution can increase visibility without worrying about learning how to use different platforms.
Its main use is linked to interaction with users who have already visited your website and engaged in some way with your brand, having a greater chance of converting.
5. Ad formats in sponsored links
Segmentations
Here, you can also use different segmentations. Here are some possibilities:
age and gender;
geolocation;
general interests (such as sports, technology and music) and consumer interests;
devices and systems used for access;
life situations (studying, married, working);
custom audiences (contact lists, users who have bank email list taken some action on the website).
One advantage of advertising on Instagram is that you use the same advertising platform as Facebook. This means you can easily add, edit, and remove ads from both social networks. Plus, you won’t have to spend a lot of time learning how to use it, since the effort you put into using Facebook Ads can be enough.
LinkedIn Ads
As you know, LinkedIn is a social network aimed at professionals. Unlike other social networks, people here want to share knowledge, look for or offer new jobs, and interact directly with companies.
In 2017, LinkedIn surpassed the number of 29 million users in Brazil alone and has been gaining more and more followers. Therefore, using the company's advertising platform can be a good strategy for your business, taking advantage of the large volume of internet users who use the network.
There are two main ways to reach LinkedIn users. The first, Sponsored Stories, is similar to boosting a specific Facebook post. Here, you can take a post and promote it to the audience you want.
Another possibility is to use Text Links, a space that is usually on the right, and create a simple ad. In this case, you can compare them to Facebook's side ads or Google AdWords advertising.
Other formats
If you want to use other platforms, you can invest in YouTube. To do this, simply integrate your account with Google AdWords, plan a strategy and set a budget. Don't forget that Twitter is still going strong. Therefore, using Twitter Ads may be interesting for your business.
That's not all! If you want to get out of the domain of Google and Facebook, you can try advertising on Bing or Yahoo, for example. To do this, use the Yahoo Bing Network , a company created to increase competitiveness with competitors.
Finally, if you want efficiency and quality, be sure to check out AdRoll. With it, you can distribute paid ads on various platforms such as Facebook, Google, Yahoo, among others. By doing this, your institution can increase visibility without worrying about learning how to use different platforms.
Its main use is linked to interaction with users who have already visited your website and engaged in some way with your brand, having a greater chance of converting.
5. Ad formats in sponsored links