A tracker from the infamous American company Comscore, which settled a lawsuit about the violation of privacy in 2014. Yes, in the United States of America, where they think a bit more broadly in this area. Scorecard Research collects all kinds of data from website visitors and sells that information to third parties. The company does not want to disclose which data is collected and what it is linked to. But they do make it clear that it concerns personal data that they also share with advertisers and other third parties . According to the NOS, they do not do this with the data that the NPO collects, see the response from the NOS below.
e data from multiple sources into complete user profiles. The NOS classifies this cookie in their cookie notification with the analytical cookies, in order to prevent a visitor from having to be asked for permission; it is automatically placed with every visitor, from the first moment someone visits the website and without explicit or implicit permission.
Cookies
Chartbeat
A tracker that is becoming popular with publishers, but which can be questioned in connection with privacy. Chartbeat was used at the NOS immediately without permission, but that has since been adjusted; it is now placed with every visitor who visits at least two pages (even if the visitor has not yet clicked the green 'Agree' example of whatsapp number in philippines button). This is called 'implicit consent' and is no longer permitted under the GDPR .
Chartbeat works on the basis of IP addresses. A full IP address is legally considered personal data. This is already the case in the Netherlands, but will soon be the case in the entire EU once the GDPR comes into effect. With Chartbeat, the NOS can see exactly which articles I view, whether I scroll down and much more detailed information. Chartbeat can use this information for advertising purposes according to their terms and conditions. According to the NOS, no full IP addresses are used (see the response below), but this is not apparent from the privacy conditions of Chartbeat or the NOS and cannot be verified either.
Rubicon
An advertising network that writes on its website how their trackers collect data that is considered personal data in the EU. Rubicon shares this data with third parties and that can also be combined with data from the same person from other sources.
Other advertising networks with which NOS shares data include AppNexus and SpotX. Depending on the content of the page, other trackers are also placed, for example from Twitter.