Using Google's keyword planner is one way to be very assertive in your content creation.
With this tool available on Google Ads, you can create lists of keywords based on your business and check not only their search volume, but even the average Cost Per Click for each term.
This data provides intelligence so you can know which words get the most attention from your audience and then generate valuable content about them.
4. Google Suggestions in Search Results
When you search on Google, you get the results it presents to you, but also a box with other search suggestions. The algorithm understands what people are also searching for and suggests it to you as an alternative search.
In other words, you can expand your content idea indonesia whatsapp data generation in a simple and free way. Simply search for something related to your central theme and Google itself will suggest frequently asked questions from users and other related topics.
5. Trending topics and searches on Twitter
Another way to find relevant topics is to analyze Twitter's Trending Topics to find the most talked about topics at the moment. But understand that the topics covered there will not always be related to the topics relevant to your content idea generation.
Therefore, another strategy is to use the tool's search field and search for terms related to your product/service. With this analysis, you will possibly know what people are talking about and even find their “pains” and biggest doubts about the subject, which can yield good topics.
Analyze your social networks, website, blog and other media channels you use. Check comments, direct messages and anything else that might contain people’s opinions about your products/services.
With this more qualitative analysis, you will have a very assertive view of the content that needs to be worked on to resolve doubts and objections from the public.
7. Combining strategic keywords with relevant topics of the moment
Now you know how to find strategic keywords about your business, but you can also use your creativity to make something more attractive and even take advantage of opportunities on topics that are being talked about at the moment.
Make a list of trending topics and your strategic issues and create relevant content. But be careful not to talk about topics that have nothing to do with your company. It's interesting to take advantage of trending topics, but if they're not aligned with your company's tactics, you won't attract the right audience. Be strategic even in these details.
8. AlsoAsked
Another very useful tool for gaining content insights is AlsoAsked. With this feature, you can search for terms and see what questions people usually ask associated with that topic.
For example: when searching for “content creation”, you can see that users search for what a content creator does, how to produce content on the internet, why create content, how to create interesting content, what valuable content is and much more.
How to have infinite content ideas?
In addition to the tools above, if you are still wondering how to come up with ideas for internet content, you can also count on two more interesting ways to come up with endless content ideas (just access the linked article).
I prepared this content in text and with a supporting video so that you can stop just thinking about the topics, but put them into practice when creating your materials and campaigns.
Adapt the ideas to your language
It is important to remember that in addition to having great content ideas, it is also necessary to maintain a language standard, following your company's concept and ensuring that your team develops content with integrated communication.
To do this, a good suggestion is to create a tone of voice manual, which will be excellent material for leveling the quality of creations and ensuring that they are scalable.