Page 1 of 1

With email, sent messages go into the inbox

Posted: Tue Jan 21, 2025 6:09 am
by sumona
Do you want to continue to be updated with Marketing best practices? I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter. There, you’ll find all the trends that matter in the Digital Marketing landscape. See you there! InMail: Linkedin Shares Best Practices to Help Maximize Response Rates Bruna Dourado Bruna Dourado Sep 22, 22 | 4 min read ✓ Human crafted content Updated: September 22, 2022 linkedin-inmail-best-practices Need content for your business? Find top writers on WriterAccess! Try for free If you’ve used Linkedin’s InMail to send sponsored messages to your audience, you’ve probably asked yourself some questions about the best way to create your text.


Knowing that many users are concerned about that, Linkedin recently released a study conducted tunisia phone number data by Lavender on best practices to help increase the results of this strategy. The company gathered data from 28.3 million messages to come up with great practical tips that can change your game on Linkedin. Next, I’ll share the main insights and how to put them into practice to optimize your efforts. At the end of the article, I’ll give a final statement that I think summarizes all the tips. What is the difference between InMail and Email marketing? First of all, it is important to point out that a sponsored message in Linkedin’s InMail, now called Sponsored Messaging, and Email Marketing have some similarities, but they do not necessarily share the same best practices.


(when they don’t go to spam) and the user almost feels obliged to open it (at least I feel this way), since our email inbox is practically a to-do list. On LinkedIn, InMail goes to the user’s message box, who doesn’t see the tool as just a way to keep in touch with other people in the market. 5 Best Practices for LinkedIn InMail Messaging Now, let’s get down to business: how to build your sponsored message to get more responses and not be ignored on LinkedIn? Most of the tips have more to do with how you write content, so having good copywriting knowledge can be a huge advantage! 1) Write short messages That’s right, on Linkedin’s InMail, more objective messages get more responses.