Fraud by competitors Unethically, this type of fraud aims to increase your competitor’s ad spend (especially on the search network) by making them lose as much money as possible. This harms the performance and relevance of your ads. Revenge As with scams carried out by competitors, someone could be vindictively clicking your ads to deplete your budget. It could be a former employee, former partner, a dissatisfied customer, among other possibilities. Top sources of fake clicks Bots A click bot is software programmed to click on links from various websites.
Lately, they have become quite sophisticated by imitating various actions that a real user would do, thailand phone number data such as: mouse movements, variation of time between clicks, among others. The ultimate goal is to generate a maximum amount of clicks for the reasons mentioned earlier in this article. Click farms Whether they can be set up automatically or by human hands, click farms are hired to generate clicks on specific links. They usually have a network of people who click or take specific actions, and in return, they get paid for doing so.
them to increase engagement and followers on a social network, watch videos on YouTube or another website, comment on publications, among other actions. Botnet With a very robust structure, criminals use thousands of IPs, domains and automatic bots to create an ad fraud network. The most famous of these was Methbot, whose infrastructure consisted of over 500,000 IPs, 6,000 domains and over 250,000 URLs. Each housed a video ad and used variations of famous domain names to trick users.