2. Over-reliance on algorithms
Posted: Tue Jan 21, 2025 5:38 am
Fraud, or deception with ad impressions, remains one of the main challenges. With the increase in automation of processes, new types of fraud appear when ad impressions do not reach real users, and systems mistakenly consider them successful.
Example: Fraudsters may use bots to simulate ad clicks, resulting in false results and budget overruns.
Although programmatic marketing algorithms can produce great results, there is a risk of over-reliance on them. In some cases, algorithms can make poor decisions due to bad data or errors in the models. Programmatic marketing requires careful monitoring and regular optimization.
Example: If the algorithm misinterprets user behavior, ads may be shown to the wrong audience, resulting in reduced campaign effectiveness.
3. The complexity of big data analysis
Programmatic marketing requires working with huge amounts of data. Not all netherlands phone number list companies can process such data effectively, which can lead to incorrect conclusions and, as a result, unsuccessful campaigns.
Example: If a company is unable to correctly interpret user behavior, it may set up targeting parameters incorrectly, which will result in low response from the audience.
How to Choose a Programmatic Marketing Platform
Example: Fraudsters may use bots to simulate ad clicks, resulting in false results and budget overruns.
Although programmatic marketing algorithms can produce great results, there is a risk of over-reliance on them. In some cases, algorithms can make poor decisions due to bad data or errors in the models. Programmatic marketing requires careful monitoring and regular optimization.
Example: If the algorithm misinterprets user behavior, ads may be shown to the wrong audience, resulting in reduced campaign effectiveness.
3. The complexity of big data analysis
Programmatic marketing requires working with huge amounts of data. Not all netherlands phone number list companies can process such data effectively, which can lead to incorrect conclusions and, as a result, unsuccessful campaigns.
Example: If a company is unable to correctly interpret user behavior, it may set up targeting parameters incorrectly, which will result in low response from the audience.
How to Choose a Programmatic Marketing Platform