Update and review your ICP and Buyer Persona regularly.
Posted: Tue Jan 21, 2025 5:29 am
Mistakes in building a scoring system
Insufficient amount of data . When collecting responses, there must be statistical significance. We cannot build a scoring system on dozens of responses. The difference between group conversions must be significant, so as not to confuse a pattern with randomness.
Data may change over time. The difference between groups may change and this should be taken into account by periodically reviewing the accuracy of the scoring model. It is better to do this with some regularity.
With one of our clients, we check every couple of weeks to see if the layouts have changed, to understand that the model continues to work. There may also be external signals to revise the model, for example, you changed the product or changed the acquisition channels.
Inventing questions . I already mentioned that you shouldn't just list of albania phone number brainstorm questions for qualification. It's better to rely on sales invoices and your own knowledge of users.
To avoid these pitfalls:
Set criteria based on closed deal data.
Don't forget about A/B testing your scoring system to optimize your lead generation based on real feedback.
In Dashly, scoring is one of the important features that allows you to personalize communication and double the conversion of clients into sales for a priority group of leads, compared to the control group.
If you want to learn more about effective work with leads in an inbound funnel, subscribe to the From 0 to 1 again. Go global telegram channel . I talk a lot about funnel experiments and share our journey in the global market.
* Since November 17, 2016, LinkedIn has been blocked in the Russian Federation for violating the rules for storing personal data of Russian users.How to trust an AI bot to communicate with users and not lose the quality of responses? Tatyana Karpikova, Head of Customer Support at BotHelp, shared her experience of using the AI bot from Carrot quest.
AI-bot from Carrot quest is a chat-bot based on artificial intelligence. AI-bot learns in 1 day based on knowledge, generates an answer in 1 minute and consults users around the clock.
Tatyana said in the case:
why did you decide to connect an AI bot,
what concerns were there before connecting and how were they dealt with,
what solutions were considered and why did they choose the AI bot from Carrot quest,
how the quality of the answers was improved,
how users reacted to communication with the AI bot,
how has user satisfaction changed from communication with the support department,
how the work of operators changed after connecting the AI bot,
how much can you save each month using a bot.
About the company
BotHelp is a convenient platform for mailings, autofunnels and chatbots in messengers and social networks. The target audience is specialists who use BotHelp tools to automate online sales.
We connected Carrot quest in 2022. The service's tools help collect and warm up leads, as well as answer user questions. Before implementing the AI bot, we set up:
trigger email newsletters,
pop-ups,
chat on the site,
welcome-bot,
knowledge base for users.
Why did you decide to connect an AI bot?
BotHelp's customer base is growing, and the number of requests to the support department is growing. We wanted to automate responses to simple, repetitive user questions. Such questions make up about 30-40%.
With the help of the AI bot we planned:
Insufficient amount of data . When collecting responses, there must be statistical significance. We cannot build a scoring system on dozens of responses. The difference between group conversions must be significant, so as not to confuse a pattern with randomness.
Data may change over time. The difference between groups may change and this should be taken into account by periodically reviewing the accuracy of the scoring model. It is better to do this with some regularity.
With one of our clients, we check every couple of weeks to see if the layouts have changed, to understand that the model continues to work. There may also be external signals to revise the model, for example, you changed the product or changed the acquisition channels.
Inventing questions . I already mentioned that you shouldn't just list of albania phone number brainstorm questions for qualification. It's better to rely on sales invoices and your own knowledge of users.
To avoid these pitfalls:
Set criteria based on closed deal data.
Don't forget about A/B testing your scoring system to optimize your lead generation based on real feedback.
In Dashly, scoring is one of the important features that allows you to personalize communication and double the conversion of clients into sales for a priority group of leads, compared to the control group.
If you want to learn more about effective work with leads in an inbound funnel, subscribe to the From 0 to 1 again. Go global telegram channel . I talk a lot about funnel experiments and share our journey in the global market.
* Since November 17, 2016, LinkedIn has been blocked in the Russian Federation for violating the rules for storing personal data of Russian users.How to trust an AI bot to communicate with users and not lose the quality of responses? Tatyana Karpikova, Head of Customer Support at BotHelp, shared her experience of using the AI bot from Carrot quest.
AI-bot from Carrot quest is a chat-bot based on artificial intelligence. AI-bot learns in 1 day based on knowledge, generates an answer in 1 minute and consults users around the clock.
Tatyana said in the case:
why did you decide to connect an AI bot,
what concerns were there before connecting and how were they dealt with,
what solutions were considered and why did they choose the AI bot from Carrot quest,
how the quality of the answers was improved,
how users reacted to communication with the AI bot,
how has user satisfaction changed from communication with the support department,
how the work of operators changed after connecting the AI bot,
how much can you save each month using a bot.
About the company
BotHelp is a convenient platform for mailings, autofunnels and chatbots in messengers and social networks. The target audience is specialists who use BotHelp tools to automate online sales.
We connected Carrot quest in 2022. The service's tools help collect and warm up leads, as well as answer user questions. Before implementing the AI bot, we set up:
trigger email newsletters,
pop-ups,
chat on the site,
welcome-bot,
knowledge base for users.
Why did you decide to connect an AI bot?
BotHelp's customer base is growing, and the number of requests to the support department is growing. We wanted to automate responses to simple, repetitive user questions. Such questions make up about 30-40%.
With the help of the AI bot we planned: