Google Ad manager: Unified management
Posted: Tue Jan 21, 2025 5:21 am
Google Marketing Platform is the union of two of the company's old tools , DoubleClick and Google Analytics 360. Within the platform, the user will find functions centralized in a single environment, such as Tag Manager 360, Display & Video 360, Analytics 360, among others.
Learn about the changes with Google Ads
The aim is to make life easier for professionals and integrate media and creative teams to provide a macro view of campaigns.
In this way, the tool brings together planning, execution, school principals email list optimization and analysis in one place, simplifying ad management.
Complement your knowledge with the following video!
Google Ad manager: Unified management
Monetization management platforms for publishers have also been unified . Google Ad Manager aims to unite DoubleClick for Publishers and DoubleClick Ad Exchange to facilitate profit management for content producers, for example.
The changes are rolling out gradually, but rest assured that the changes will not affect campaign performance , reports or navigation in the interface.
In this way, Google plans to increasingly improve the experience and performance on its platforms and centralize ad management to make life easier for those who invest and profit from online ads .
Stay connected and always be up to date with the latest news in the world of digital marketing with our tips! Subscribe to our newsletter and follow us on social media .
Learn about the changes with Google Ads
The aim is to make life easier for professionals and integrate media and creative teams to provide a macro view of campaigns.
In this way, the tool brings together planning, execution, school principals email list optimization and analysis in one place, simplifying ad management.
Complement your knowledge with the following video!
Google Ad manager: Unified management
Monetization management platforms for publishers have also been unified . Google Ad Manager aims to unite DoubleClick for Publishers and DoubleClick Ad Exchange to facilitate profit management for content producers, for example.
The changes are rolling out gradually, but rest assured that the changes will not affect campaign performance , reports or navigation in the interface.
In this way, Google plans to increasingly improve the experience and performance on its platforms and centralize ad management to make life easier for those who invest and profit from online ads .
Stay connected and always be up to date with the latest news in the world of digital marketing with our tips! Subscribe to our newsletter and follow us on social media .