Metaverse: Enabling New Dimensions for Digital Marketing
Posted: Tue Jan 21, 2025 5:02 am
After Mark Zuckerberg announced his new metaverse proposal, the world was never the same. Along with the emergence of new virtual and augmented reality applications, and the boom in NFTs, the news put the market in a race to understand how to position itself and take advantage of the benefits of this, literally, new reality. Concepts that were previously only connected to science fiction and the gaming universe became the backdrop of corporate discussions around the world.
This movement, driven by the use of technology and accelerated by the pandemic, has paved the way for new solutions and experiences. With an increasingly connected audience demanding personalization online, efforts to build unique and targeted relationships have converged in the metaverse. This space that attempts to replicate reality, allowing constant virtual interaction – from work to entertainment – has attracted the attention and investments of large companies. According to data from Crunchbase, in the last quarter of 2021 alone, almost US$1.9 billion in venture capital was invested in virtual and augmented reality software and hardware startups.
The meta verse
Gartner expects that by 2026, 25% of people will spend at least belize whatsapp data one hour a day in the metaverse. Just to give you an idea, the keyword “metaverse” generates more than 677 thousand results on Google. The hashtag #metaverse has more than 60 thousand posts on Instagram, and is tweeted more than 500 times per hour.
The exponential growth of this market opens up an avenue of opportunities for building direct and effective communication with the most diverse target audiences. For advertising and marketing, new opportunities arise to explore and offer solutions and ideas. Users can create their own way of being and establish consumer desires. Brands, in turn, can implement communications that are specific to this new dimension.
Big opportunities for big brands
The metaverse market has been generating significant revenue, and companies are betting on this new dimension to attract consumers. Luxury brand Balenciaga has become the first in the industry to partner with the game Fortnite, a phenomenon with over 400 million global users. The brand created four virtual outfits that players could purchase, along with accessories and tools.
Other major brands such as Nike, Gucci, Itaú and TIM are also already in this environment, with the aim of creating spaces for interaction, trading digital products or promoting advertising campaigns. The Decentraland platform, which defines itself as a “completely decentralized” 3D world, has already moved more than US$50 million since 2020 with transactions of land, avatars, usernames and virtual clothes.
One of the keys to a successful marketing strategy in this new parallel universe is creating experiences that relate to those experienced in the real world. There is no point in a company betting on sports connections in the metaverse if it has never had a connection with the theme in reality. Other key factors involve the different opportunities for immersion and exclusivity, with the creation of limited collections and collectible items produced only for the metaverse. Experimentation is also essential for those who want to navigate this new ocean.
This movement, driven by the use of technology and accelerated by the pandemic, has paved the way for new solutions and experiences. With an increasingly connected audience demanding personalization online, efforts to build unique and targeted relationships have converged in the metaverse. This space that attempts to replicate reality, allowing constant virtual interaction – from work to entertainment – has attracted the attention and investments of large companies. According to data from Crunchbase, in the last quarter of 2021 alone, almost US$1.9 billion in venture capital was invested in virtual and augmented reality software and hardware startups.
The meta verse
Gartner expects that by 2026, 25% of people will spend at least belize whatsapp data one hour a day in the metaverse. Just to give you an idea, the keyword “metaverse” generates more than 677 thousand results on Google. The hashtag #metaverse has more than 60 thousand posts on Instagram, and is tweeted more than 500 times per hour.
The exponential growth of this market opens up an avenue of opportunities for building direct and effective communication with the most diverse target audiences. For advertising and marketing, new opportunities arise to explore and offer solutions and ideas. Users can create their own way of being and establish consumer desires. Brands, in turn, can implement communications that are specific to this new dimension.
Big opportunities for big brands
The metaverse market has been generating significant revenue, and companies are betting on this new dimension to attract consumers. Luxury brand Balenciaga has become the first in the industry to partner with the game Fortnite, a phenomenon with over 400 million global users. The brand created four virtual outfits that players could purchase, along with accessories and tools.
Other major brands such as Nike, Gucci, Itaú and TIM are also already in this environment, with the aim of creating spaces for interaction, trading digital products or promoting advertising campaigns. The Decentraland platform, which defines itself as a “completely decentralized” 3D world, has already moved more than US$50 million since 2020 with transactions of land, avatars, usernames and virtual clothes.
One of the keys to a successful marketing strategy in this new parallel universe is creating experiences that relate to those experienced in the real world. There is no point in a company betting on sports connections in the metaverse if it has never had a connection with the theme in reality. Other key factors involve the different opportunities for immersion and exclusivity, with the creation of limited collections and collectible items produced only for the metaverse. Experimentation is also essential for those who want to navigate this new ocean.