Did you know that one of the main concerns of business owners is that their materials will get lost? To avoid this, you need to invest in a professional email address — so that employees stop using their personal addresses or free email platforms.
When an employee leaves the company, a lot of important information ends up getting lost in the email if the address is not professional. By using a corporate email, you will have a history at hand, which you can access whenever possible to search for contacts, negotiations and other relevant information.
Professional email is essential to increase sales
In order to increase your sales, you need to contact several professors edu email addresses suppliers and potential customers. This email exchange is an important step in helping you outline your sales strategies and identify opportunities.
A professional email ensures that the information you exchange is in an easy-to-access location, and you don't have to rely on other tools to close a deal.
How to sell using email marketing?
Once you have a professional email address, you can start using it to your advantage and make more sales.
Email is an important tool in an Inbound Marketing strategy , which consists of attracting customers to your company. To do this, it is necessary to have a clear objective, create an assertive strategy, and use the right tools. According to the E-mail Marketing Trends 2018 survey , around 76% of companies adopt this strategy in their communication.
We have separated some of the benefits of email marketing and tips on how to implement it, see below:
Generate and nurture leads
As mentioned earlier, email helps to strengthen ties with customers who know your company and have already done business with it. But how do you maintain relationships with people who aren't yet customers, but have the potential to become them?
We call leads all people who, in some way, have the profile and potential to become a customer. They become qualified leads when they show interest in your service, the famous raised hand. Generally, websites have some type of form or newsletter signup, which are conversion points to qualify leads.
This way, you build a base of people interested in the service or product that your company provides and you can maintain a dialogue that facilitates understanding and increases their interest. With a professional email and an automation system , you can create communication based on the sales funnel and direct them to the point that really matters: the sale.
We recommend using RD Station 's automation tool , adopted by 35.6% of companies that use email for sales. With it, you can automate emails in the appropriate format, make the necessary segmentations for each audience, and have less work scheduling the sendings and organizing your communication based on the moment in which each lead is.