Why You Need Data in Video Content Production
Posted: Tue Jan 21, 2025 4:53 am
Data is rarely used when it comes to creating video content. This reality needs to change to create more relevant pieces for your audience.
When it comes to creating textual content, data is often part of the conversation. Statements like: “how many users are searching for a certain topic?” or “this topic is always very popular on our blog” are very common.
However, when it comes to video content production, practically everything is created based on feeling, commonly known as intuition. All of this behind an excuse that never fails. Is that really true?
The truth is that all professionals in the creative industry should start thinking about this, whether they are from advertising agencies, media companies, brands or even influencers themselves. But why is bahamas whatsapp data it so important to combine data with video production?
1. Create relevant content for your audience
Those who create content want it to appeal to the public and, more than that, to achieve the objective for which it was developed, for example:
Build and grow your audience;
Keep the audience engaged;
Demonstrate brand authority;
Improve search engine rankings;
Generate conversion;
Retain and build customer loyalty;
Between others.
However, for this to happen, you need to think about the entire strategy behind the videos. What is the message I want to convey? What is the best channel and format for this? Who is my audience? What content would they like to see? Who is the ideal person to convey this message?
These are just a few of the many items to consider before starting any video production.
If you have clear data, the result will be content that is relevant to your audience. And by relevance, we mean content that generates a connection with the public and fulfills its objective.
2. Reduce the time between briefing and creation
How long does an idea sit around from meeting to meeting before it is approved? How many weeks does it take for an idea to become a reality and be put into the air? How fast would the approval process be if data was input from the beginning of the conversation?
Certainly, having accurate data from the beginning of the creative process makes all the difference, including reducing the time between the briefing and the materialization of the idea. All of this means that teams invest time and energy in ideas that can really work.
3. Increase engagement
You can make a Hollywood-style blockbuster, but if your video content doesn’t have strong alignment with data, your strategy has failed.
The more people watch content that is relevant to them, the greater the engagement. But to achieve greater engagement, you need to include data at every stage of the creative process.
Stop entering data only at the end of the process
Starting a culture that uses data to guide strategy is synonymous with keeping the brand relevant. But to do so, data needs to be part of more than just the final analysis of video performance.
To do this, video analysis, keyword research and social listening tools will be your allies on this journey. Don't ignore their power. Building an audience, engaging the public, demonstrating brand authority, improving rankings, generating conversions and building customer loyalty are just consequences.
When it comes to creating textual content, data is often part of the conversation. Statements like: “how many users are searching for a certain topic?” or “this topic is always very popular on our blog” are very common.
However, when it comes to video content production, practically everything is created based on feeling, commonly known as intuition. All of this behind an excuse that never fails. Is that really true?
The truth is that all professionals in the creative industry should start thinking about this, whether they are from advertising agencies, media companies, brands or even influencers themselves. But why is bahamas whatsapp data it so important to combine data with video production?
1. Create relevant content for your audience
Those who create content want it to appeal to the public and, more than that, to achieve the objective for which it was developed, for example:
Build and grow your audience;
Keep the audience engaged;
Demonstrate brand authority;
Improve search engine rankings;
Generate conversion;
Retain and build customer loyalty;
Between others.
However, for this to happen, you need to think about the entire strategy behind the videos. What is the message I want to convey? What is the best channel and format for this? Who is my audience? What content would they like to see? Who is the ideal person to convey this message?
These are just a few of the many items to consider before starting any video production.
If you have clear data, the result will be content that is relevant to your audience. And by relevance, we mean content that generates a connection with the public and fulfills its objective.
2. Reduce the time between briefing and creation
How long does an idea sit around from meeting to meeting before it is approved? How many weeks does it take for an idea to become a reality and be put into the air? How fast would the approval process be if data was input from the beginning of the conversation?
Certainly, having accurate data from the beginning of the creative process makes all the difference, including reducing the time between the briefing and the materialization of the idea. All of this means that teams invest time and energy in ideas that can really work.
3. Increase engagement
You can make a Hollywood-style blockbuster, but if your video content doesn’t have strong alignment with data, your strategy has failed.
The more people watch content that is relevant to them, the greater the engagement. But to achieve greater engagement, you need to include data at every stage of the creative process.
Stop entering data only at the end of the process
Starting a culture that uses data to guide strategy is synonymous with keeping the brand relevant. But to do so, data needs to be part of more than just the final analysis of video performance.
To do this, video analysis, keyword research and social listening tools will be your allies on this journey. Don't ignore their power. Building an audience, engaging the public, demonstrating brand authority, improving rankings, generating conversions and building customer loyalty are just consequences.