Checklist before launching a quiz on the website

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If you need more advanced features, you can use specialized pop-up and quiz creation services , such as Typeform and Quiz Maker. Such platforms offer a wide range of tools for creating interactive and visually appealing quizzes. You can customize the logic of questions, add multimedia elements, and integrate quizzes with CRM systems. The main disadvantage is that such a platform usually solves only one task, “launch a quiz,” and requires integration with the main CRM marketing platform.

CRM Marketing Platforms

If you are looking for a comprehensive solution for marketing automation, a service that combines all communication with the user in one space will do. Quizzes are just one of the many tools that can be list of switzerland cell phone number set up in such a platform. For example, with Carrot quest, you can not only create quizzes, but also manage them as part of an overall marketing strategy. The platform allows you to segment your audience, set up automatic message chains in different channels, and analyze user behavior.

Test Carrot quest
You have defined the goal of the quiz and the target audience for which you will launch the mechanics;
The quiz does not contain more than 10 questions and does not ask the user to manually enter a lot of numbers or text;
Among the answers in the quiz there are options in case the user does not know the answer;
The quiz is set up to collect all the data that the teams need;
Properties and events in qualifying blocks are recorded in the Carrot quest lead card.
Automatic transfer of requests to managers in the CRM system or via email has been set up.
The tone of the quiz matches the overall tone of the company's voice.
There are no typos in the quiz texts, the buttons are legible and understandable.
All emojis, links and images are displayed correctly.
The quiz mechanics do not conflict with other trigger mechanics on the site;
The mechanics are adapted for mobile devices and do not contain complex lists and small items;
Each step of the quiz contains only one question;
The last step of the quiz contains a solution to the user's problem: it gives a product recommendation, a discount or useful material.
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Sign up for a consultationThe number of advertising channels is decreasing, so competition for leads is growing along with advertising costs. This is confirmed by a study, according to which the volume of the Russian Internet advertising and marketing market by the end of 2023 showed a historical maximum - 678.2 billion .

In this article, we talked about how to measure how much a business spends on customer acquisition ( CAC ) and which CRM marketing tools will help you reach your revenue target with your existing budget.

What is the cost of customer acquisition and why should it be calculated?
Customer Acquisition Cost (CAC) is the amount you spend on each new customer. This metric is often calculated across different marketing channels to evaluate their effectiveness.

CAC is often confused with CPA (Cost Per Action), but this is a mistake. CAC measures the cost of attracting a customer, and CPA measures the cost of a specific user action.

For example, you have a meditation app that offers collections of practices based on the user's interests. The subscription costs 1000 ₽ per month. For this money, the user receives a weekly collection of meditations and can watch them without restrictions. You can use the app without a subscription, but the free plan only provides a limited set of free practices and no personal collections.